About AIScored

At AIScored.co.uk, we believe that choosing the right supplement or pet food shouldn't feel like a guessing game. In an era of fake reviews and overwhelming marketing jargon, we've built a system that cuts through the noise to bring you data-backed recommendations.

Why We Started AIScored

The supplement and pet care industries are notorious for label dressing and biased reviews. As health enthusiasts and researchers based in the UK, we realised that no single person can properly process thousands of customer reviews across dozens of retailers. That's the problem we set out to solve.

We created AIScored to bridge the gap between massive data analysis and expert human oversight — giving you clear, honest product recommendations without the noise.

Our Human + Data Approach

Unlike faceless comparison sites, we don't just let an algorithm run wild. Our process is a three-step quality check:

1. Data Collection: Our proprietary tools aggregate verified reviews, ingredient lists, and pricing from public sources across UK retailers.
2. Analysis & Scoring: We use advanced data models to identify patterns — filtering out suspicious reviews and focusing on key metrics like ingredient bioavailability, dosage accuracy, and cost-per-serving.
3. Editorial Review: Every category ranking and product summary is reviewed by our editorial team to ensure the recommendations make sense for the British market. We check for UK availability, local pricing, and compliance with local standards.

What We Cover

We currently analyse products across supplements, protein & sports nutrition, skincare, and pet food — with more categories planned. Every product is scored on criteria specific to its category, including effectiveness, ingredient quality, value for money, and safety.

Independence & Transparency

AIScored is an independent publication. We are not owned by any supplement brand or pet food manufacturer. To keep our research free for users, we may earn a small commission through affiliate links at no extra cost to you. This does not influence our scores — our methodology is applied consistently regardless of affiliate status.

Every product page shows exactly how many reviews were analysed, which sources were used, when data was last verified, and our confidence level. We believe you deserve to see the evidence behind every score.

Our Team

AIScored is run by a small, independent team based in the UK. We're health enthusiasts, tech-forward researchers, and data analysts who got tired of misleading supplement marketing. Our editorial team reviews every category ranking to ensure accuracy and relevance for UK consumers.