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We Tested 29 Cleansers in the UK — Scores, Reviews & Prices

We analysed 29 cleansers using currently available review and product data from public sources. We evaluate each product across six categories — effectiveness, ingredient quality, skin compatibility, texture & experience, value for money, and overall score — so you can make an informed decision without spending hours reading individual reviews.

🏆 View Best Cleansers 2026 Rankings →

What are the best cleansers in 2026?

According to the AIScored 0–100 scoring system, the highest-rated cleansers in the UK are: The Ordinary Glucoside Foaming Cleanser, Gentle Foaming Face Wash for All Skin Types Including Sensitive Skin, 150ml (84.0/100), La Roche-Posay Effaclar Purifying Foaming Gel Cleanser For Oily, Breakout-Prone Skin 200ml (80.0/100), e.l.f. SKIN Holy Hydration! Clean Freak Daily Cleanser, Gentle Hydrating Gel Face Cleanser, Made With Hyaluronic Acid, Vegan & Cruelty-Free, 163ml (80.0/100). Rankings are based on 29 products scored across effectiveness, ingredient quality, skin compatibility, texture, and value for money.

Top 10 Cleansers in the UK ranked by AIScored (2026)
Rank Product Brand Score Price
#1 The Ordinary Glucoside Foaming Cleanser, Gentle Foam... 84.0/100 £10.95
#2 La Roche-Posay Effaclar Purifying Foaming Gel Cleans... 80.0/100 £13.19
#3 e.l.f. SKIN Holy Hydration! Clean Freak Daily Cleans... e.l.f. 80.0/100 £10.00
#4 Q+A Niacinamide Gentle Exfoliating Face Cleanser (12... Q+A 80.0/100 £7.50
#5 NEOSTRATA RESTORE PHA Hydrating Gel Facial Cleanser;... NeoStrata 79.0/100 £42.55
#6 Dermatica Anti-Breakout Balancing Glycerin Gel Cleanser Dermatica 78.0/100 £12.95
#7 haruharu wonder Black Rice Moisture 5.5 Soft Cleansi... Haruharu 77.0/100 £13.88
#8 Simple Smooth+ Gel Facial Cleanser AHA + hyaluronic ... Simpl 77.0/100
#9 e.l.f. SKIN Holy Hydration! e.l.f. Off Makeup Remove... e.l.f. 77.0/100 £8.00
#10 Eucerin Dermopure Clinical Purifying Cleanser 200ml,... 77.0/100 £12.18

29 products

Which cleansers rank highest in 2026?

View full rankings →
#1 Top Rated
The Ordinary Glucoside Foaming Cleanser, Gentle Foaming Face Wash for All Skin Types Including Sensitive Skin, 150ml
84.0

The Ordinary Glucoside Foaming Cleanser, Gentle Foaming Face Wash for All Skin Types Including Sensitive Skin, 150ml

The Ordinary Glucoside Foaming Cleanser is built around alkyl glucoside surfactants (Decyl Glucoside, Coco-Glucoside) pa...

Based on 11 reviews
84.0/100 Score
£10.95
from 1 shop
#2 Top Rated
La Roche-Posay Effaclar Purifying Foaming Gel Cleanser For Oily, Breakout-Prone Skin 200ml
80.0

La Roche-Posay Effaclar Purifying Foaming Gel Cleanser For Oily, Breakout-Prone Skin 200ml

The La Roche-Posay Effaclar Purifying Foaming Gel is a soap-free, dermatologist-tested cleanser formulated around zinc p...

Based on 13 reviews
80.0/100 Score
£13.19
from 1 shop
#3 Top Rated
e.l.f. SKIN Holy Hydration! Clean Freak Daily Cleanser, Gentle Hydrating Gel Face Cleanser, Made With Hyaluronic Acid, Vegan & Cruelty-Free, 163ml
80.0

e.l.f. SKIN Holy Hydration! Clean Freak Daily Cleanser, Gentle Hydrating Gel Face Cleanser, Made With Hyaluronic Acid, Vegan & Cruelty-Free, 163ml

e.l.f.

The e.l.f. Holy Hydration! Clean Freak Daily Cleanser uses an isethionate-based surfactant system (Sodium Lauroyl Methyl...

Based on 13 reviews
80.0/100 Score
£10.00
from 1 shop
Q+A Niacinamide Gentle Exfoliating Face Cleanser (125ml), Face Scrub, Exfoliating Face Wash with Jojoba Esters and Prebiotics, Cleanses While Calming Sensitivity and Blemish-Prone Skin, Fragrance Free
80.0

Q+A Niacinamide Gentle Exfoliating Face Cleanser (125ml), Face Scrub, Exfoliating Face Wash with Jojoba Esters and Prebiotics, Cleanses While Calming Sensitivity and Blemish-Prone Skin, Fragrance Free

Q+A

Q+A's Niacinamide Gentle Exfoliating Face Cleanser combines a proven blemish-calming active (niacinamide) with biodegrad...

Based on 12 reviews
80.0/100 Score
£7.50
from 1 shop
NEOSTRATA RESTORE PHA Hydrating Gel Facial Cleanser; Sensitive Skin Exfoliating Blackhead Remover; Pore Minimizer; Acne Face Wash Makeup Remover with Glycine for Collagen & Polyhydroxy Acid, 6.8 oz
79.0

NEOSTRATA RESTORE PHA Hydrating Gel Facial Cleanser; Sensitive Skin Exfoliating Blackhead Remover; Pore Minimizer; Acne Face Wash Makeup Remover with Glycine for Collagen & Polyhydroxy Acid, 6.8 oz

NeoStrata

NeoStrata's PHA Gel Cleanser is a soap-free, rinse-off formulation built around 4% gluconolactone — a polyhydroxy acid k...

Based on 9 reviews
79.0/100 Score
£42.55
from 1 shop
Dermatica Anti-Breakout Balancing Glycerin Gel Cleanser
78.0

Dermatica Anti-Breakout Balancing Glycerin Gel Cleanser

Dermatica

The Dermatica Anti-Breakout Balancing Glycerin Gel Cleanser is a sulphate-free, fragrance-free gel cleanser built around...

Based on 13 reviews
78.0/100 Score
£12.95
from 1 shop
haruharu wonder Black Rice Moisture 5.5 Soft Cleansing Gel, Gentle Daily Cleanser, Low 5.5pH, Moisture Balance, Soap Free, For Sensitive Skin, Vegan, Cruelty-Free, 100ml
77.0

haruharu wonder Black Rice Moisture 5.5 Soft Cleansing Gel, Gentle Daily Cleanser, Low 5.5pH, Moisture Balance, Soap Free, For Sensitive Skin, Vegan, Cruelty-Free, 100ml

Haruharu

A well-formulated pH 5.5 gel cleanser built around coconut-derived surfactants (likely Sodium Cocoyl Glutamate or Decyl ...

Based on 63 reviews
77.0/100 Score
£13.88
from 1 shop
Simple Smooth+ Gel Facial Cleanser AHA + hyaluronic acid gently exfoliates and helps promote cell turnover for smoother, radiant skin 240 ml
77.0

Simple Smooth+ Gel Facial Cleanser AHA + hyaluronic acid gently exfoliates and helps promote cell turnover for smoother, radiant skin 240 ml

Simpl

Simple Smooth+ Gel Cleanser is a sulphate-free, fragrance-free formula pairing lactic acid (the mildest AHA) with hyalur...

Based on 11 reviews
77.0/100 Score
e.l.f. SKIN Holy Hydration! e.l.f. Off Makeup Remover, Liquid Makeup Remover For Eye, Lip & Face Makeup, Gentle Formula, Vegan & Cruelty-free
77.0

e.l.f. SKIN Holy Hydration! e.l.f. Off Makeup Remover, Liquid Makeup Remover For Eye, Lip & Face Makeup, Gentle Formula, Vegan & Cruelty-free

e.l.f.

e.l.f. Off Makeup Remover is a lightweight, non-greasy liquid formula designed to dissolve waterproof and regular makeup...

Based on 12 reviews
77.0/100 Score
£8.00
from 1 shop
Eucerin Dermopure Clinical Purifying Cleanser 200ml, Facial Cleanser with Salicylic Acid & AHA/PHA, Cleanser for Sensitive, Oily Skin, Non-Comedogenic Face Wash
77.0

Eucerin Dermopure Clinical Purifying Cleanser 200ml, Facial Cleanser with Salicylic Acid & AHA/PHA, Cleanser for Sensitive, Oily Skin, Non-Comedogenic Face Wash

Eucerin Dermopure Clinical Purifying Cleanser combines salicylic acid (BHA), AHA, and PHA in a rinse-off gel format — a ...

Based on 9 reviews
77.0/100 Score
£12.18
from 1 shop
Good Molecules Hydrating Facial Cleansing Gel Face Wash With Rosewater And Pineapple Skincare For Face, Brighten, Cleanse And Moisturize
76.0

Good Molecules Hydrating Facial Cleansing Gel Face Wash With Rosewater And Pineapple Skincare For Face, Brighten, Cleanse And Moisturize

Good Molecules

Good Molecules Hydrating Facial Cleansing Gel is a mild, gel-based daily cleanser anchored by glycerin and aloe for hume...

Based on 12 reviews
76.0/100 Score
£10.00
from 1 shop
medicube Zero Foam Cleanser for Sensitive Skin - Sebum Control, Moisture Balance, and Pore Minimization
75.0

medicube Zero Foam Cleanser for Sensitive Skin - Sebum Control, Moisture Balance, and Pore Minimization

medicub

The medicube Zero Foam Cleanser is a rinse-off foam cleanser built around a gentle surfactant system and botanical extra...

Based on 62 reviews
75.0/100 Score
£11.80
from 1 shop
ELEMIS Facial Cleansers – Cleansing Oil, Marine Cleanser, Sensitive Cleanser, Dynamic Resurfacing Wash & Superfood Facial Wash
75.0

ELEMIS Facial Cleansers – Cleansing Oil, Marine Cleanser, Sensitive Cleanser, Dynamic Resurfacing Wash & Superfood Facial Wash

This ELEMIS multi-cleanser collection spans oil-based, cream, milk, resurfacing, and food-derived formulations, covering...

Based on 12 reviews
75.0/100 Score
£28.90
from 1 shop
Face Facts Ceramide Hydrating Cleanser
74.0

Face Facts Ceramide Hydrating Cleanser

Face Facts

Face Facts Ceramide Hydrating Cleanser is a budget-friendly, fragrance-free gel cleanser built around a barrier-focused ...

Based on 11 reviews
74.0/100 Score
£6.20
from 1 shop
Collagene Expert Melting Cleansing Balm (30ml), Facial Cleanser & Makeup Remover with Phyto-Collagen, Ceramides & Hyaluronic Acid
73.0

Collagene Expert Melting Cleansing Balm (30ml), Facial Cleanser & Makeup Remover with Phyto-Collagen, Ceramides & Hyaluronic Acid

Gatineau

The Gatineau Collagene Expert Melting Cleansing Balm is an oil-emulsifying gel-balm cleanser formulated with ceramides, ...

Based on 12 reviews
73.0/100 Score
£17.00
from 1 shop
Garnier Micellar Gel Face Wash For Sensitive Skin 200ml, Gentle Face Cleanser & Makeup Remover, Recognised By The British Skin Foundation, Rinse-Off, Non-Drying & Fragrance Free Formula
73.0

Garnier Micellar Gel Face Wash For Sensitive Skin 200ml, Gentle Face Cleanser & Makeup Remover, Recognised By The British Skin Foundation, Rinse-Off, Non-Drying & Fragrance Free Formula

Garni

A gel-format micellar cleanser designed for sensitive skin, certified by the British Skin Foundation and Allergy UK, and...

Based on 12 reviews
73.0/100 Score
£3.94
from 1 shop
Super Facialist - Salicylic Acid Anti Blemish Purifying Cleansing Wash with Niacinamide (Vitamin B3), Face Cleanser & Face Wash for Clean and Clear Skin & Treat Acne, 150ml
72.0

Super Facialist - Salicylic Acid Anti Blemish Purifying Cleansing Wash with Niacinamide (Vitamin B3), Face Cleanser & Face Wash for Clean and Clear Skin & Treat Acne, 150ml

Super Facialis

Super Facialist's Salicylic Acid Cleansing Wash combines a BHA exfoliant with niacinamide and elderflower in a rinse-off...

Based on 19 reviews
72.0/100 Score
£6.75
from 1 shop
Brickell Men's Clarifying Gel Face Wash for Men, Natural and Organic Rich Foaming Daily Facial Cleanser Formulated With Geranium, Coconut and Aloe, 237 mL, Scented
72.0

Brickell Men's Clarifying Gel Face Wash for Men, Natural and Organic Rich Foaming Daily Facial Cleanser Formulated With Geranium, Coconut and Aloe, 237 mL, Scented

Brickell Men's Products

Brickell's Clarifying Gel Face Wash is a coconut-surfactant-based daily cleanser positioned for oily and normal male ski...

Based on 13 reviews
72.0/100 Score
£25.00
from 1 shop
Dermalogica Special Cleansing Gel - Soap-Free Foaming Face Wash for All Skin Types - Gently Cleanses Without Stripping, Helps Maintain Skin’s Natural Moisture
71.0

Dermalogica Special Cleansing Gel - Soap-Free Foaming Face Wash for All Skin Types - Gently Cleanses Without Stripping, Helps Maintain Skin’s Natural Moisture

Dermalogica Special Cleansing Gel is a soap-free foaming cleanser built around mild amphoteric and amino acid-derived su...

Based on 13 reviews
71.0/100 Score
£14.00
from 1 shop
Cetaphil Face Scrub 178ml, Gentle Exfoliating Cleanser, For Dry, Oil & Combination Skin
70.0

Cetaphil Face Scrub 178ml, Gentle Exfoliating Cleanser, For Dry, Oil & Combination Skin

Cetaphil Face Scrub is a mild physical exfoliating cleanser designed for dry, oily, and combination skin, using gentle a...

Based on 63 reviews
70.0/100 Score
£12.50
from 1 shop
Neutrogena Clear & Soothe Mousse Cleanser Face Wash with Turmeric (1x 150ml), Gentle Facial Wash to Cleanse and Soothe Stressed Skin, Suitable for Daily Use
70.0

Neutrogena Clear & Soothe Mousse Cleanser Face Wash with Turmeric (1x 150ml), Gentle Facial Wash to Cleanse and Soothe Stressed Skin, Suitable for Daily Use

Neutrogena

A mousse-format facial cleanser centred on turmeric extract as its hero calming agent, designed for spot-prone, combinat...

Based on 12 reviews
70.0/100 Score
£5.72
from 1 shop
Super Facialist Clear Skin Pore Clarity Daily Exfoliator 150ml
67.0

Super Facialist Clear Skin Pore Clarity Daily Exfoliator 150ml

Super Facialis

A gel-based daily exfoliator combining 1% niacinamide, organic tea tree oil, and chicory-derived prebiotics with mild ph...

Based on 12 reviews
67.0/100 Score
£6.00
from 1 shop
Clean & Clear Deep Action Wash Cream, White, 150 ml
66.0

Clean & Clear Deep Action Wash Cream, White, 150 ml

Clean & Clea

Clean & Clear Deep Action Wash Cream is a salicylic acid-based cleanser (0.5% BHA) in a cream-to-light-foam format desig...

Based on 19 reviews
66.0/100 Score
£2.30
from 1 shop
Creightons Salicylic Acid Foaming Clay Cleanser (125ml) - Contains Salicylic Acid & Lactic Acid with White Clay to Deeply Cleanse & Purify for Healthier Looking Skin. Dermatologically Tested
66.0

Creightons Salicylic Acid Foaming Clay Cleanser (125ml) - Contains Salicylic Acid & Lactic Acid with White Clay to Deeply Cleanse & Purify for Healthier Looking Skin. Dermatologically Tested

Creightons Salicylic Acid

A budget-friendly rinse-off cleanser combining salicylic acid (BHA), lactic acid (AHA), and kaolin clay — a logical trio...

Based on 14 reviews
66.0/100 Score
£2.49
from 1 shop
Grown Alchemist Facial Cleanser, Gentle Gel Cleanser Geranium Leaf, Bergamot, Rosebud Oil Based - Face Cleanser for Dry and Sensitive Skin Types, Natural Hydrating Face Wash, Reduces Acne - 200 ml
62.0

Grown Alchemist Facial Cleanser, Gentle Gel Cleanser Geranium Leaf, Bergamot, Rosebud Oil Based - Face Cleanser for Dry and Sensitive Skin Types, Natural Hydrating Face Wash, Reduces Acne - 200 ml

Grown Alchemis

Grown Alchemist's Gentle Gel Cleanser combines botanical actives — willow bark (natural salicylate exfoliant), chamomile...

Based on 11 reviews
62.0/100 Score
£24.29
from 1 shop
CLEAN & CLEAR® Advantage Spot Control Daily Wash 150ml
61.0

CLEAN & CLEAR® Advantage Spot Control Daily Wash 150ml

Clean & Clea

CLEAN & CLEAR Advantage Spot Control Daily Wash is a budget-friendly, salicylic acid–based facial cleanser targeting acn...

Based on 20 reviews
61.0/100 Score
£3.33
from 1 shop
Clean-Clear Exfoliating Daily Wash 150 ml (Pack of 2)
60.0

Clean-Clear Exfoliating Daily Wash 150 ml (Pack of 2)

Ausomechoic

Clean & Clear Exfoliating Daily Wash is a budget-friendly physical exfoliant featuring micro-beads designed to unclog po...

Based on 3 reviews
60.0/100 Score
£9.45
from 1 shop
AMELIORATE Clarifying Facial Cleanser 200ml for Blemish-Prone Skin
60.0

AMELIORATE Clarifying Facial Cleanser 200ml for Blemish-Prone Skin

AMELIORATE

AMELIORATE Clarifying Facial Cleanser is a lactic acid and white willow bark-based cleanser designed for blemish-prone a...

Based on 1 reviews
60.0/100 Score
£15.00
from 1 shop
Vitamin C Face Cleanser, Gentle Face Cleanser For Sensitive Skin & Oily Skin, Sensitive Face Wash Women & Men For Dry Skin, Facial Cleanser For Blackheads, Acne, Dull Skin, Hydrated
50.0

Vitamin C Face Cleanser, Gentle Face Cleanser For Sensitive Skin & Oily Skin, Sensitive Face Wash Women & Men For Dry Skin, Facial Cleanser For Blackheads, Acne, Dull Skin, Hydrated

MrCuvaryas

MrCuvaryas Vitamin C Face Cleanser is a budget-oriented foam cleanser that comes with a silicone brush pump, marketed fo...

Based on 3 reviews
50.0/100 Score
£7.69
from 1 shop

What are the most popular uses for cleansers?

Filter products by common goals and user profiles in this category.

How do the top cleansers compare head-to-head?

See all side-by-side comparisons between cleansers products.

View all comparisons →

How does AIScored compare cleansers?

1. Aggregate Reviews

We collect currently available review and product data from public sources to build a complete comparison baseline.

2. Analysis

We read every review, check ingredient labels, fillers, and certifications, then generate an unbiased summary.

3. Score & Rank

Products are scored 0-100 across evidence-based categories, making it easy to compare at a glance.

What should you look for when buying cleansers?

Choosing the right cleansers can be overwhelming with hundreds of options on the UK market. Here are the key factors we analyse when scoring each product:

Active Ingredient Concentration

Position on the INCI list matters. We check whether key actives like retinol, niacinamide, or vitamin C appear high enough in the formula to be effective at clinical concentrations.

Skin Type Compatibility

Not every product suits every skin type. We analyse user reviews for reports of irritation, breakouts, and sensitivity, and flag products that work best for specific skin concerns.

Texture & Formulation

How a product feels on the skin affects daily compliance. We evaluate texture, absorption speed, fragrance, and packaging stability based on real user feedback.

Value per ml

We compare price per millilitre alongside ingredient quality and concentration. A cheaper product with diluted actives may cost more in the long run than a concentrated formula.

How Our Scoring Works

Each product is scored 0-100 across evidence-based categories. An overall score of 80+ indicates a product we'd recommend to most people. Scores of 60-79 are solid choices with some trade-offs, while anything below 60 has significant drawbacks reported by users. Our scores are recalculated regularly as new reviews and ingredient data come in.

Frequently Asked Questions

Where do you get your reviews?

We aggregate publicly available review and product data from retailer pages, communities, and specialist sources. We do not use manufacturer-provided testimonials as evidence.

How often are scores updated?

We re-analyse reviews and update scores regularly. Product pages show the date of the latest analysis.

Do you receive products for free?

No. AIScored does not accept free products or sponsored placements. Our revenue comes from affiliate links, which do not influence our scores.

What is the best cleansers in 2026?

Based on our analysis of 29 products, the top rated cleansers is The Ordinary Glucoside Foaming Cleanser, Gentle Foaming Face Wash for All Skin Types Including Sensitive Skin, 150ml with a score of 84.0/100.

How many cleansers products have you reviewed?

We have analysed 29 cleansers products, scoring each on effectiveness, ingredient quality, skin compatibility, texture, and value for money.

Disclaimer: AIScored provides research-backed summaries based on publicly available reviews and product information. This is not medical advice. Always consult a healthcare professional before starting any supplement regimen. Prices are updated regularly but may differ at the time of purchase. Affiliate links may earn us a commission at no extra cost to you.