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Alpha Sporting Puppy Dry Dog Food vs Selected Complete Dry Food for Junior Dogs with Free Range Chicken - 10 Kg

Side-by-side comparison of scores, ingredients, prices and real customer feedback for Alpha Sporting Puppy Dry Dog Food and Selected Complete Dry Food for Junior Dogs with Free Range Chicken - 10 Kg.

Last verified: 07 Apr 2026 · Based on 17 reviews

81.0
Quick Answer

Alpha Sporting Puppy Dry Dog Food scores 81.0/100 vs Selected Complete Dry Food for Junior Dogs with Free Range Chicken - 10 Kg at 78.0/100. Alpha Sporting Puppy Dry Dog Food wins on value for money. Selected Complete Dry Food for Junior Dogs with Free Range Chicken - 10 Kg is stronger on ingredient quality and nutritional value.

How Do the Scores Compare?

Alpha Sporting Puppy Dry Dog Food
Selected Complete Dry Food ...
Alpha Sporting Puppy Dry Dog Food
Alpha Sporting Puppy Dry Dog Food
Alpha
Selected Complete Dry Food for Junior Dogs with Free Range Chicken - 10 Kg
Selected Complete Dry Food ...
Nature's Variety
Overall Score 81.0 78.0
Ingredient Quality 80.0/100 82.0/100
Best
Nutritional Value 78.0/100 79.0/100
Best
Value for Money 84.0/100
Best
68.0/100
Transparency 72.0/100 74.0/100
Best
Palatability 87.0/100
Best
87.0/100
Best
Best Price £33.75 Amazon UK →
Cheapest
£79.00 Amazon UK →
Form
Dose
Third-Party Tested ✗ No ✗ No
Reviews Analysed 6 11

Alpha Sporting Puppy Dry Dog Food

Pros

  • Named chicken as primary protein source with a declared 29% protein content — meets FEDIAF puppy requirements with margin for active breeds
  • Fish meal and linseed provide dual omega-3 sources; multiple owners independently noted shinier coats after switching
  • One owner reported complete resolution of chronic diarrhoea; another's sensitive-stomach dog had no issues during transition
  • Small kibble size suits young puppies, including a 12-week-old Labrador mentioned in reviews

Cons

  • Designed specifically for sporting and racing breeds — 29% protein may be excessive for low-activity or toy breed puppies
  • Only 6 reviews available, limiting confidence in palatability and digestibility data
  • Full ingredient list not published in product data, so the proportion of chicken versus fish meal versus plant-based fillers cannot be verified

Best For

Sporting and working breed puppies (retrievers, spaniels, pointers) up to 18 months Puppies with wheat gluten sensitivity or recurring loose stools Owners wanting named protein sources without by-products at a mid-range price point
View full review →

Selected Complete Dry Food for J...

Pros

  • Named free-range chicken as primary protein — no generic meat derivatives, by-products or meat meal
  • Fish oil provides natural DHA, meeting developmental needs for puppy brain, vision and nervous system maturation
  • Consistently high palatability reported across multiple reviewers and dog breeds over long periods
  • Free from artificial colours, preservatives and flavourings — clean label for a growing puppy

Cons

  • At least one reviewer reported a possible recipe reformulation removing chicken inclusions, with no response from the brand — ingredient consistency should be verified
  • Full ingredient list and guaranteed analysis not provided, making precise FEDIAF compliance (calcium:phosphorus ratio, crude protein %) difficult to confirm
  • Premium price point flagged as high relative to perceived value after suspected reformulation
  • Occasional Amazon fulfilment errors reported (wrong product or wrong size delivered) — not a product fault, but worth ordering directly from trusted retailers

Best For

Puppies and junior dogs from weaning to approximately 12–18 months Small-to-medium breeds with standard developmental energy needs Dogs with mild food sensitivities or soft stool issues Owners prioritising additive-free, named-meat ingredients at a mid-premium price point
View full review →

What does the data say about Alpha Sporting Puppy D... vs Selected Complete Dry ...?

Alpha Sporting Puppy Dry Dog Food Winner 81.0/100

At 29% protein from named chicken and omega-3-rich fish meal, this is a properly specified sporting puppy food rather than a generic 'puppy formula'.

Ingredient Quality
Alpha Sporting P..
80.0/100
Selected Complet..
82.0/100
Nutritional Value
Alpha Sporting P..
78.0/100
Selected Complet..
79.0/100
Value for Money
Alpha Sporting P..
84.0/100
Selected Complet..
68.0/100
Transparency
Alpha Sporting P..
72.0/100
Selected Complet..
74.0/100
Palatability
Alpha Sporting P..
87.0/100
Selected Complet..
87.0/100

What are the key differences?

Alpha Sporting Puppy Dr.. is best for: Sporting and working breed puppies (retrievers, spaniels, pointers) up to 18 months, Puppies with wheat gluten sensitivity or recurring loose stools
Selected Complete Dry F.. is best for: Puppies and junior dogs from weaning to approximately 12–18 months, Small-to-medium breeds with standard developmental energy needs

Frequently Asked Questions

Which is better, Alpha Sporting Puppy Dry Dog Food or Selected Complete Dry Food for Junior Dogs with Free Range Chicken - 10 Kg?
Alpha Sporting Puppy Dry Dog Food scores 81.0/100 overall while Selected Complete Dry Food for Junior Dogs with Free Range Chicken - 10 Kg scores 78.0/100. Alpha Sporting Puppy Dry Dog Food comes out ahead, scoring higher on effectiveness (0 vs 0). Alpha Sporting Puppy Dry Dog Food is best suited for Sporting and working breed puppies (retrievers, spaniels, pointers) up to 18 months and Puppies with wheat gluten sensitivity or recurring loose stools. Selected Complete Dry Food for is better for Puppies and junior dogs from weaning to approximately 12–18 months and Small-to-medium breeds with standard developmental energy needs.
Is Alpha Sporting Puppy Dry Dog Food worth the price compared to Selected Complete Dry Food for Junior Dogs with Free Range Chicken - 10 Kg?
Alpha Sporting Puppy Dry Dog Food costs £33.75 while Selected Complete Dry Food for Junior Dogs with Free Range Chicken - 10 Kg is £79.00. For value, Alpha Sporting Puppy Dry Dog Food scores 84.0/100 vs Selected Complete Dry Food for Junior Dogs with Free Range Chicken - 10 Kg's 68.0/100. Alpha Sporting Puppy Dry Dog Food delivers better value relative to its quality.
Which has fewer side effects?
Alpha Sporting Puppy Dry Dog Food scores 0/100 for side effects (higher means fewer reported issues) while Selected Complete Dry Food for Junior Dogs with Free Range Chicken - 10 Kg scores 0/100. Both have similar side effect profiles based on user reviews. Always consult a healthcare professional before starting any supplement.

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