Alpha Sporting Puppy Dry Dog Food vs PRO PLAN Medium Puppy Healthy Start up to 12-15 Months Dry Dog Food Chicken 3kg Pack

Pros

• ✓Named chicken as primary protein source with a declared 29% protein content — meets FEDIAF puppy requirements with margin for active breeds
• ✓Fish meal and linseed provide dual omega-3 sources; multiple owners independently noted shinier coats after switching
• ✓One owner reported complete resolution of chronic diarrhoea; another's sensitive-stomach dog had no issues during transition
• ✓Small kibble size suits young puppies, including a 12-week-old Labrador mentioned in reviews

Cons

• ✗Designed specifically for sporting and racing breeds — 29% protein may be excessive for low-activity or toy breed puppies
• ✗Only 6 reviews available, limiting confidence in palatability and digestibility data
• ✗Full ingredient list not published in product data, so the proportion of chicken versus fish meal versus plant-based fillers cannot be verified

Best For

Pros

• ✓Named chicken as #1 ingredient — no by-products, no meat meal
• ✓Colostrum inclusion supports immune defences and gut microbiome in young puppies
• ✓Excellent palatability across multiple breeds, including reported fussy eaters
• ✓Complete and balanced for puppy growth — DHA, Vitamin D, calcium/phosphorus ratios for bone and joint development

Cons

• ✗Premium pricing with a small 3kg pack — cost per kg is high compared to mid-market alternatives
• ✗Full ingredient list not disclosed in listing — likely contains grain-based carbohydrate fillers (corn, wheat, rice) typical of Pro Plan formulas
• ✗Sized and formulated for medium breeds (10–25kg); several reviewers using it for toy/small breeds, which is an off-label use
• ✗Oversized cardboard packaging noted as wasteful by buyers

Best For