Informed Mass, Strawberries and Cream, 3kg vs Optimum Nutrition Serious Mass Protein Powder High Calorie Mass Gainer
Side-by-side comparison of scores, ingredients, prices and real customer feedback for Informed Mass, Strawberries and Cream, 3kg and Optimum Nutrition Serious Mass Protein Powder High Calorie Mass Gainer.
Last verified: 07 Apr 2026 · Based on 28 reviews
Informed Mass, Strawberries and Cream, 3kg scores 77.0/100 vs Optimum Nutrition Serious Mass Protein Powder High Calorie Mass Gainer at 72.0/100. Informed Mass, Strawberries and Cream, 3kg wins on ingredient quality, value for money, side effects. Optimum Nutrition Serious Mass Protein Powder High Calorie Mass Gainer is stronger on effectiveness.
Which is better: Informed Mass, Strawberries... or Optimum Nutrition Serious M...?
Bulk Informed Mass wins with a 77/100 score, cleaner carbs from oat flour, and certified drug-testing credentials — all for £7.95 less than the competition. Optimum Nutrition Serious Mass suits beginners who prioritise proven calorie-stacking results and don't mind the larger format.
— AIScored Editorial Team
How Do the Scores Compare?
Informed Mass, Strawberries...
Bulk
|
Optimum Nutrition Serious M...
Optimum Nutrition
|
|
|---|---|---|
| Overall Score | 77.0 | 72.0 |
| Effectiveness | 72.0/100 |
80.0/100
Best
|
| Ingredient Quality |
83.0/100
Best
|
68.0/100 |
| Value for Money |
76.0/100
Best
|
72.0/100 |
| Side Effects |
78.0/100
Best
|
58.0/100 |
| Certifications |
85.0/100
Best
|
70.0/100 |
| Best Price |
£45.00
Amazon UK →
Cheapest
|
£52.95 Amazon UK → |
| Price per Serving | £2.25 20 servings | N/A |
| Form | Powder | N/A |
| Dose | 45g protein, 550+ kcal per serving | N/A |
| Third-Party Tested | ✗ No | ✗ No |
| Reviews Analysed | 14 | 14 |
Informed Mass, Strawberries and ...
Pros
- ✓No maltodextrin — oat flour provides complex carbs with a lower glycaemic impact, widely praised by reviewers
- ✓Informed Sport certified, providing reliable banned-substance assurance for competitive athletes
- ✓Added creatine monohydrate (3g) and HMB (1.5g) add meaningful ergogenic value beyond a standard gainer
- ✓Generally well-tolerated, with DigeZyme enzyme blend supporting digestion of the large serving size
Cons
- ✗Mixes poorly in a shaker without a blender — clumping and undissolved particles reported by multiple reviewers
- ✗Thick, heavy texture is polarising; some users found it unpleasant to drink
- ✗Only 20 servings per 3kg bag — serving size (150g) is large and the bag depletes quickly
- ✗Taste described as average to decent across flavours; some find it overly saline or requiring large water volume
Best For
Optimum Nutrition Serious Mass P...
Pros
- ✓Highly effective for calorie surplus and weight gain, with multiple reviewers reporting measurable mass gains (e.g. 2 stone in 3 months with training)
- ✓Strong long-term loyalty — several reviewers report 5–10+ years of consistent use
- ✓Good flavour profile (strawberry and banana rated as milkshake-like)
- ✓Excellent calorie density (1,250 kcal/serving) makes it practical for those who struggle to eat enough food
Cons
- ✗Inconsistent quality between batches — at least one reviewer reported a virtually flavourless delivery
- ✗Mixing challenges: oversized scoop won't fit most shaker bottles, and blender is often needed to avoid clumping
- ✗Digestive discomfort (bloating, gas, heaviness) reported by multiple users — typical of high-maltodextrin mass gainers
- ✗Premium price point relative to own-brand alternatives, though most reviewers consider it justified
Best For
What does the data say about Informed Mass, Strawbe... vs Optimum Nutrition Seri...?
Bulk Informed Mass scores 77/100 against Optimum Nutrition Serious Mass at 72/100, but the gap is more interesting than those numbers suggest. Informed Mass wins on ingredient quality by a meaningful margin — 83/100 versus 68/100 — because it uses oat flour rather than maltodextrin, giving each 45g protein serving a lower glycaemic impact from complex carbs. It also includes 3g creatine monohydrate and 1.5g HMB per serving, which go beyond what a standard gainer offers. Serious Mass scores higher on effectiveness at 80/100 versus 72/100, and reviewers report real-world results: multiple users mention gains of around 2 stone in three months alongside training. Several have stuck with it for five to ten years, which says something about consistency of results.
At £45.00 for 3kg, Informed Mass offers better value (76/100 versus 72/100) and is the clearer pick for drug-tested competitive athletes, hard gainers who want cleaner carb sources, and anyone already owning a blender. That last point matters — both products clump badly in a shaker, but Informed Mass reviewers flag it more sharply, and the thick texture divides opinion. Serious Mass at £52.95 suits people who struggle to eat enough and want something with a long track record. Its strawberry and banana flavours are described as milkshake-like, which helps when you're forcing down calories.
One practical issue affects both: neither fits neatly into a standard shaker bottle, and a blender is effectively required for either. Serious Mass has an additional quirk — the scoop is too large for most shaker lids. If you're buying for convenience on the go, neither product will give you an easy ride.
Bulk's Informed Mass is a premium lean mass gainer built around a tri-protein blend (whey concentrate, isolate, and casein) delivering 45g protein and 550+ kcal per serving from oat flour rather than maltodextrin — a distinction repeatedly praised by reviewers.
What are the key differences?
Frequently Asked Questions
Which is better, Informed Mass, Strawberries and Cream, 3kg or Optimum Nutrition Serious Mass Protein Powder High Calorie Mass Gainer? ▼
Is Informed Mass, Strawberries and Cream, 3kg worth the price compared to Optimum Nutrition Serious Mass Protein Powder High Calorie Mass Gainer? ▼
Which has fewer side effects? ▼
Related Product Comparisons
Critical Mass Professional Lean Mass Gainer Banana 2.4kg (16 Servings)
vs Informed Mass, Strawberries and Cream, 3kg
Critical Mass Professional Lean Mass Gainer Banana 2.4kg (16 Servings)
vs Optimum Nutrition Serious Mass Protein Powder High Calorie Mass Gainer
Informed Mass, Strawberries and Cream, 3kg
vs Critical Mass Professional Lean Mass Gainer Strawberry 6kg (40 Servings)
Informed Mass, Strawberries and Cream, 3kg
vs Critical Mass Professional Lean Mass Gainer Vanilla 6kg (40 Servings)
Informed Mass, Strawberries and Cream, 3kg
vs Critical Mass Professional Lean Mass Gainer Chocolate 2.4Kg (40 Servings)
Informed Mass, Strawberries and Cream, 3kg
vs Serious Mass Banana 2.73kg
Disclaimer: AIScored provides data-driven comparisons based on publicly available reviews. This is not medical advice. Affiliate links may earn us a commission at no extra cost to you.
Feedback & Suggestions
Spotted an issue? Wrong price, incorrect data, or something else off? Let us know and we'll fix it.
Missing a product you'd like us to review? Tell us the product name and we'll consider adding it.