Complete Natural Adult Dog Food Wet (10 x 150g Trays) vs Lily's Kitchen Natural Adult Wet Dog Food Tins Classic Dinners Variety Pack 6 x 400g & Natural Adult Wet Dog Food Tins Grain-Free Recipe Variety Pack 6 x 400g
Side-by-side comparison of scores, ingredients, prices and real customer feedback for Complete Natural Adult Dog Food Wet (10 x 150g Trays) and Lily's Kitchen Natural Adult Wet Dog Food Tins Classic Dinners Variety Pack 6 x 400g & Natural Adult Wet Dog Food Tins Grain-Free Recipe Variety Pack 6 x 400g.
Last verified: 07 Apr 2026 · Based on 16 reviews
Complete Natural Adult Dog Food Wet (10 x 150g Trays) scores 81.0/100 vs Lily's Kitchen Natural Adult Wet Dog Food Tins Classic Dinners Variety Pack 6 x 400g & Natural Adult Wet Dog Food Tins Grain-Free Recipe Variety Pack 6 x 400g at 80.0/100. Complete Natural Adult Dog Food Wet (10 x 150g Trays) wins on nutritional value, transparency. Lily's Kitchen Natural Adult Wet Dog Food Tins Classic Dinners Variety Pack 6 x 400g & Natural Adult Wet Dog Food Tins Grain-Free Recipe Variety Pack 6 x 400g is stronger on ingredient quality and value for money.
How Do the Scores Compare?
Complete Natural Adult Dog ...
Lily's Kitchen
|
Lily's Kitchen Natural Adul...
Lily's Kitchen
|
|
|---|---|---|
| Overall Score | 81.0 | 80.0 |
| Ingredient Quality | 88.0/100 |
90.0/100
Best
|
| Nutritional Value |
82.0/100
Best
|
80.0/100 |
| Value for Money | 58.0/100 |
60.0/100
Best
|
| Transparency |
91.0/100
Best
|
80.0/100 |
| Palatability |
90.0/100
Best
|
90.0/100
Best
|
| Best Price |
£15.94
Amazon UK →
Cheapest
|
£33.18 Amazon UK → |
| Form | ||
| Dose | ||
| Third-Party Tested | ✗ No | ✗ No |
| Reviews Analysed | 12 | 4 |
Complete Natural Adult Dog Food ...
Pros
- ✓61% named meat content (41% turkey + 20% duck) with no by-products or meat meal
- ✓Extremely high palatability — dogs across multiple reviews show strong, sustained enthusiasm
- ✓Full ingredient transparency: percentages declared, no vague terms like 'meat derivatives' or 'animal by-products'
- ✓Suitable from 8 weeks through senior life stages, reducing the need to switch foods
Cons
- ✗Premium price point flagged by multiple reviewers — cost per kg is high relative to mainstream alternatives
- ✗150g tray size is small; larger dogs will require several trays per meal, significantly increasing daily cost
- ✗Grain-free formulations are under ongoing FDA/FEDIAF scrutiny for a potential link to dilated cardiomyopathy (DCM) in some breeds — not proven but worth monitoring
- ✗At least one report of a puppy losing interest after initial enthusiasm, suggesting possible palatability fatigue with repeated feeding
Best For
Lily's Kitchen Natural Adult Wet...
Pros
- ✓Named meat sources (chicken, turkey, lamb, fish) with no by-products or meat meal
- ✓Excellent palatability — all reviewers report dogs eating enthusiastically, including fussy eaters
- ✓Grain-free and natural with no artificial flavourings or preservatives
- ✓Good variety across six flavours prevents mealtime boredom and provides diverse protein rotation
Cons
- ✗Premium price point — significantly more expensive per kg than mainstream wet food brands
- ✗Very small review sample (only 4 reviews) limits reliability of owner feedback
- ✗No specific guaranteed analysis figures provided for protein/fat percentages to verify nutritional claims
- ✗Labelled for adult dogs 4 months+ which is vague — puppies under 12 months generally need puppy-specific formulations
Best For
What does the data say about Complete Natural Adult... vs Lily's Kitchen Natural...?
Lily's Kitchen Complete Natural Adult Dog Food is a premium wet food built on a high-quality dual-protein base of 41% turkey and 20% duck — both named, whole-meat sources with no by-products, meat meal, or meat derivatives.
What are the key differences?
Frequently Asked Questions
Which is better, Complete Natural Adult Dog Food Wet (10 x 150g Trays) or Lily's Kitchen Natural Adult Wet Dog Food Tins Classic Dinners Variety Pack 6 x 400g & Natural Adult Wet Dog Food Tins Grain-Free Recipe Variety Pack 6 x 400g? ▼
Is Complete Natural Adult Dog Food Wet (10 x 150g Trays) worth the price compared to Lily's Kitchen Natural Adult Wet Dog Food Tins Classic Dinners Variety Pack 6 x 400g & Natural Adult Wet Dog Food Tins Grain-Free Recipe Variety Pack 6 x 400g? ▼
Which has fewer side effects? ▼
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Complete Natural Adult Dog Food Wet (10 x 150g Trays)
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What the Data Says
Is grain-free dog food actually better? What the data shows.
Grain-free leads on every metric, but the gap is smaller than marketing suggests. We scored 27 grain-free and 73 standard dry dog foods across the same criteria.
The numbers: grain-free averages 75.1/100 overall versus 71.5 for standard — a 3.6-point lead. Break it down by category and the picture gets more interesting.
Ingredient quality is where grain-free pulls ahead most: 77.8 versus 71.2, a 6.6-point gap. Grain-free brands tend to use higher meat content and fewer cheap bulking agents. Transparency is the second-largest gap: 74.9 versus 69.8 (5.1 points) — grain-free brands are generally more upfront about sourcing and ingredient percentages.
But nutritional value tells a different story: 72.1 versus 70.0, just 2.1 points apart. That's the smallest gap of any metric. Removing grains doesn't automatically make a food more nutritious.
Bottom line: if your dog has a diagnosed grain intolerance, grain-free is the right call. If not, a high-scoring standard food delivers nearly identical nutrition at a lower price point.
Do grain-free dog foods hide carbohydrate fillers?
Grain-free scores better on transparency (74.9 vs 69.8), but grain-free does not mean low-carb. That 5.1-point transparency gap across 27 grain-free and 73 standard products means grain-free brands are more likely to disclose ingredient percentages and sourcing details.
The catch: most grain-free formulas replace rice, wheat, or corn with peas, lentils, chickpeas, or sweet potato. These are still carbohydrate sources. Some grain-free products list two or three legume variants in the first five ingredients, pushing total carbohydrate content to 40-50% of the formula.
Here's how to check: read the analytical constituents on the back of the bag. If protein is 25% and fat is 15%, the remaining 60% is mostly carbohydrates, moisture, and fibre. That's true whether the carbs come from brown rice or sweet potato.
The grain-free label tells you what's absent, not what replaced it. Higher transparency scores mean these brands make it easier for you to verify the substitution yourself — but you still need to look.
Disclaimer: AIScored provides data-driven comparisons based on publicly available reviews. This is not medical advice. Affiliate links may earn us a commission at no extra cost to you.
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