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Complete Natural Adult Dog Food Wet (10 x 150g Trays) vs Lily's Kitchen Natural Adult Wet Dog Food Tins Classic Dinners Variety Pack 6 x 400g & Natural Adult Wet Dog Food Tins Grain-Free Recipe Variety Pack 6 x 400g

Side-by-side comparison of scores, ingredients, prices and real customer feedback for Complete Natural Adult Dog Food Wet (10 x 150g Trays) and Lily's Kitchen Natural Adult Wet Dog Food Tins Classic Dinners Variety Pack 6 x 400g & Natural Adult Wet Dog Food Tins Grain-Free Recipe Variety Pack 6 x 400g.

Last verified: 07 Apr 2026 · Based on 16 reviews

81.0
Quick Answer

Complete Natural Adult Dog Food Wet (10 x 150g Trays) scores 81.0/100 vs Lily's Kitchen Natural Adult Wet Dog Food Tins Classic Dinners Variety Pack 6 x 400g & Natural Adult Wet Dog Food Tins Grain-Free Recipe Variety Pack 6 x 400g at 80.0/100. Complete Natural Adult Dog Food Wet (10 x 150g Trays) wins on nutritional value, transparency. Lily's Kitchen Natural Adult Wet Dog Food Tins Classic Dinners Variety Pack 6 x 400g & Natural Adult Wet Dog Food Tins Grain-Free Recipe Variety Pack 6 x 400g is stronger on ingredient quality and value for money.

How Do the Scores Compare?

Complete Natural Adult Dog ...
Lily's Kitchen Natural Adul...
Complete Natural Adult Dog Food Wet (10 x 150g Trays)
Complete Natural Adult Dog ...
Lily's Kitchen
Lily's Kitchen Natural Adult Wet Dog Food Tins Classic Dinners Variety Pack 6 x 400g & Natural Adult Wet Dog Food Tins Grain-Free Recipe Variety Pack 6 x 400g
Lily's Kitchen Natural Adul...
Lily's Kitchen
Overall Score 81.0 80.0
Ingredient Quality 88.0/100 90.0/100
Best
Nutritional Value 82.0/100
Best
80.0/100
Value for Money 58.0/100 60.0/100
Best
Transparency 91.0/100
Best
80.0/100
Palatability 90.0/100
Best
90.0/100
Best
Best Price £15.94 Amazon UK →
Cheapest
£33.18 Amazon UK →
Form
Dose
Third-Party Tested ✗ No ✗ No
Reviews Analysed 12 4

Complete Natural Adult Dog Food ...

Pros

  • 61% named meat content (41% turkey + 20% duck) with no by-products or meat meal
  • Extremely high palatability — dogs across multiple reviews show strong, sustained enthusiasm
  • Full ingredient transparency: percentages declared, no vague terms like 'meat derivatives' or 'animal by-products'
  • Suitable from 8 weeks through senior life stages, reducing the need to switch foods

Cons

  • Premium price point flagged by multiple reviewers — cost per kg is high relative to mainstream alternatives
  • 150g tray size is small; larger dogs will require several trays per meal, significantly increasing daily cost
  • Grain-free formulations are under ongoing FDA/FEDIAF scrutiny for a potential link to dilated cardiomyopathy (DCM) in some breeds — not proven but worth monitoring
  • At least one report of a puppy losing interest after initial enthusiasm, suggesting possible palatability fatigue with repeated feeding

Best For

Puppies from 8 weeks requiring high-quality protein for growth Dogs with grain sensitivities or intolerances Dogs that reject paste-style wet food and prefer visible chunks of meat and vegetables Owners prioritising ingredient transparency and minimal processing Small to medium breeds where per-meal tray costs remain manageable
View full review →

Lily's Kitchen Natural Adult Wet...

Pros

  • Named meat sources (chicken, turkey, lamb, fish) with no by-products or meat meal
  • Excellent palatability — all reviewers report dogs eating enthusiastically, including fussy eaters
  • Grain-free and natural with no artificial flavourings or preservatives
  • Good variety across six flavours prevents mealtime boredom and provides diverse protein rotation

Cons

  • Premium price point — significantly more expensive per kg than mainstream wet food brands
  • Very small review sample (only 4 reviews) limits reliability of owner feedback
  • No specific guaranteed analysis figures provided for protein/fat percentages to verify nutritional claims
  • Labelled for adult dogs 4 months+ which is vague — puppies under 12 months generally need puppy-specific formulations

Best For

Fussy eaters who refuse other brands Dogs with grain sensitivities or intolerances Adult dogs benefiting from protein rotation across multiple named meat sources Owners prioritising natural, transparent ingredient lists Medium-sized breeds like collies and similar active adult dogs
View full review →

What does the data say about Complete Natural Adult... vs Lily's Kitchen Natural...?

Complete Natural Adult Dog Food Wet (10 x 150g Trays) Winner 81.0/100

Lily's Kitchen Complete Natural Adult Dog Food is a premium wet food built on a high-quality dual-protein base of 41% turkey and 20% duck — both named, whole-meat sources with no by-products, meat meal, or meat derivatives.

Ingredient Quality
Complete Natural..
88.0/100
Lily's Kitchen N..
90.0/100
Nutritional Value
Complete Natural..
82.0/100
Lily's Kitchen N..
80.0/100
Value for Money
Complete Natural..
58.0/100
Lily's Kitchen N..
60.0/100
Transparency
Complete Natural..
91.0/100
Lily's Kitchen N..
80.0/100
Palatability
Complete Natural..
90.0/100
Lily's Kitchen N..
90.0/100

What are the key differences?

Complete Natural Adult .. is best for: Puppies from 8 weeks requiring high-quality protein for growth, Dogs with grain sensitivities or intolerances
Lily's Kitchen Natural .. is best for: Fussy eaters who refuse other brands, Dogs with grain sensitivities or intolerances

Frequently Asked Questions

Which is better, Complete Natural Adult Dog Food Wet (10 x 150g Trays) or Lily's Kitchen Natural Adult Wet Dog Food Tins Classic Dinners Variety Pack 6 x 400g & Natural Adult Wet Dog Food Tins Grain-Free Recipe Variety Pack 6 x 400g?
Complete Natural Adult Dog Food Wet (10 x 150g Trays) scores 81.0/100 overall while Lily's Kitchen Natural Adult Wet Dog Food Tins Classic Dinners Variety Pack 6 x 400g & Natural Adult Wet Dog Food Tins Grain-Free Recipe Variety Pack 6 x 400g scores 80.0/100. Complete Natural Adult Dog Food Wet (10 x 150g Trays) comes out ahead, scoring higher on effectiveness (0 vs 0). Complete Natural Adult Dog Foo is best suited for Puppies from 8 weeks requiring high-quality protein for growth and Dogs with grain sensitivities or intolerances. Lily's Kitchen Natural Adult W is better for Fussy eaters who refuse other brands and Dogs with grain sensitivities or intolerances.
Is Complete Natural Adult Dog Food Wet (10 x 150g Trays) worth the price compared to Lily's Kitchen Natural Adult Wet Dog Food Tins Classic Dinners Variety Pack 6 x 400g & Natural Adult Wet Dog Food Tins Grain-Free Recipe Variety Pack 6 x 400g?
Complete Natural Adult Dog Food Wet (10 x 150g Trays) costs £15.94 while Lily's Kitchen Natural Adult Wet Dog Food Tins Classic Dinners Variety Pack 6 x 400g & Natural Adult Wet Dog Food Tins Grain-Free Recipe Variety Pack 6 x 400g is £33.18. For value, Complete Natural Adult Dog Food Wet (10 x 150g Trays) scores 58.0/100 vs Lily's Kitchen Natural Adult Wet Dog Food Tins Classic Dinners Variety Pack 6 x 400g & Natural Adult Wet Dog Food Tins Grain-Free Recipe Variety Pack 6 x 400g's 60.0/100. Lily's Kitchen Natural Adult Wet Dog Food Tins Classic Dinners Variety Pack 6 x 400g & Natural Adult Wet Dog Food Tins Grain-Free Recipe Variety Pack 6 x 400g delivers better value relative to its quality.
Which has fewer side effects?
Complete Natural Adult Dog Food Wet (10 x 150g Trays) scores 0/100 for side effects (higher means fewer reported issues) while Lily's Kitchen Natural Adult Wet Dog Food Tins Classic Dinners Variety Pack 6 x 400g & Natural Adult Wet Dog Food Tins Grain-Free Recipe Variety Pack 6 x 400g scores 0/100. Both have similar side effect profiles based on user reviews. Always consult a healthcare professional before starting any supplement.

Related Product Comparisons

What the Data Says

Is grain-free dog food actually better? What the data shows.

Grain-free leads on every metric, but the gap is smaller than marketing suggests. We scored 27 grain-free and 73 standard dry dog foods across the same criteria.

The numbers: grain-free averages 75.1/100 overall versus 71.5 for standard — a 3.6-point lead. Break it down by category and the picture gets more interesting.

Ingredient quality is where grain-free pulls ahead most: 77.8 versus 71.2, a 6.6-point gap. Grain-free brands tend to use higher meat content and fewer cheap bulking agents. Transparency is the second-largest gap: 74.9 versus 69.8 (5.1 points) — grain-free brands are generally more upfront about sourcing and ingredient percentages.

But nutritional value tells a different story: 72.1 versus 70.0, just 2.1 points apart. That's the smallest gap of any metric. Removing grains doesn't automatically make a food more nutritious.

Bottom line: if your dog has a diagnosed grain intolerance, grain-free is the right call. If not, a high-scoring standard food delivers nearly identical nutrition at a lower price point.

Do grain-free dog foods hide carbohydrate fillers?

Grain-free scores better on transparency (74.9 vs 69.8), but grain-free does not mean low-carb. That 5.1-point transparency gap across 27 grain-free and 73 standard products means grain-free brands are more likely to disclose ingredient percentages and sourcing details.

The catch: most grain-free formulas replace rice, wheat, or corn with peas, lentils, chickpeas, or sweet potato. These are still carbohydrate sources. Some grain-free products list two or three legume variants in the first five ingredients, pushing total carbohydrate content to 40-50% of the formula.

Here's how to check: read the analytical constituents on the back of the bag. If protein is 25% and fat is 15%, the remaining 60% is mostly carbohydrates, moisture, and fibre. That's true whether the carbs come from brown rice or sweet potato.

The grain-free label tells you what's absent, not what replaced it. Higher transparency scores mean these brands make it easier for you to verify the substitution yourself — but you still need to look.

Disclaimer: AIScored provides data-driven comparisons based on publicly available reviews. This is not medical advice. Affiliate links may earn us a commission at no extra cost to you.

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