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Complete Natural Adult Dog Food Wet (10 x 150g Trays) vs Lily's Kitchen Natural Adult Wet Dog Food Tray Cottage Pie Grain-Free Recipe 10 x 150g

Side-by-side comparison of scores, ingredients, prices and real customer feedback for Complete Natural Adult Dog Food Wet (10 x 150g Trays) and Lily's Kitchen Natural Adult Wet Dog Food Tray Cottage Pie Grain-Free Recipe 10 x 150g.

Last verified: 07 Apr 2026 · Based on 25 reviews

81.0
Quick Answer

Complete Natural Adult Dog Food Wet (10 x 150g Trays) scores 81.0/100 vs Lily's Kitchen Natural Adult Wet Dog Food Tray Cottage Pie Grain-Free Recipe 10 x 150g at 81.0/100. Complete Natural Adult Dog Food Wet (10 x 150g Trays) wins on ingredient quality, nutritional value, transparency. Lily's Kitchen Natural Adult Wet Dog Food Tray Cottage Pie Grain-Free Recipe 10 x 150g is stronger on value for money and palatability.

How Do the Scores Compare?

Complete Natural Adult Dog ...
Lily's Kitchen Natural Adul...
Complete Natural Adult Dog Food Wet (10 x 150g Trays)
Complete Natural Adult Dog ...
Lily's Kitchen
Lily's Kitchen Natural Adult Wet Dog Food Tray Cottage Pie Grain-Free Recipe 10 x 150g
Lily's Kitchen Natural Adul...
Lily's Kitchen
Overall Score 81.0 81.0
Ingredient Quality 88.0/100
Best
86.0/100
Nutritional Value 82.0/100
Best
78.0/100
Value for Money 58.0/100 62.0/100
Best
Transparency 91.0/100
Best
88.0/100
Palatability 90.0/100 93.0/100
Best
Best Price £15.94 Amazon UK → £14.40 Amazon UK →
Cheapest
Form
Dose
Third-Party Tested ✗ No ✗ No
Reviews Analysed 12 13

Complete Natural Adult Dog Food ...

Pros

  • 61% named meat content (41% turkey + 20% duck) with no by-products or meat meal
  • Extremely high palatability — dogs across multiple reviews show strong, sustained enthusiasm
  • Full ingredient transparency: percentages declared, no vague terms like 'meat derivatives' or 'animal by-products'
  • Suitable from 8 weeks through senior life stages, reducing the need to switch foods

Cons

  • Premium price point flagged by multiple reviewers — cost per kg is high relative to mainstream alternatives
  • 150g tray size is small; larger dogs will require several trays per meal, significantly increasing daily cost
  • Grain-free formulations are under ongoing FDA/FEDIAF scrutiny for a potential link to dilated cardiomyopathy (DCM) in some breeds — not proven but worth monitoring
  • At least one report of a puppy losing interest after initial enthusiasm, suggesting possible palatability fatigue with repeated feeding

Best For

Puppies from 8 weeks requiring high-quality protein for growth Dogs with grain sensitivities or intolerances Dogs that reject paste-style wet food and prefer visible chunks of meat and vegetables Owners prioritising ingredient transparency and minimal processing Small to medium breeds where per-meal tray costs remain manageable
View full review →

Lily's Kitchen Natural Adult Wet...

Pros

  • Named beef protein source — no generic 'meat derivatives' or anonymous by-products
  • Exceptionally high palatability: multiple reviewers report enthusiastic eating, improved coat condition, and no digestive upset
  • Grain-free with whole vegetables (carrot, broccoli, green beans) providing natural micronutrients
  • No artificial flavourings, colourings, or preservatives; transparent ingredient labelling

Cons

  • Grain-free diets with legume/potato bases remain under FDA/WSAVA scrutiny for a potential link to dilated cardiomyopathy (DCM); not conclusive but worth monitoring long-term
  • Premium price point — significantly more expensive per kg than mainstream wet foods
  • 150g tray is a single meal for small dogs only; large breeds (25–45 kg per spec) require 3–4 trays per meal, making daily cost considerable
  • One isolated report of a potentially spoiled batch; not a pattern but worth noting for quality-control awareness

Best For

Dogs with sensitive stomachs or food intolerances requiring grain-free diets Small to medium adult dogs (up to ~20 kg) as a complete daily meal Owners prioritising whole-food, named-meat ingredients over cost Fussy eaters — high palatability scores across multiple review sources Dogs with dull coats or skin issues benefiting from high-quality animal protein
View full review →

What does the data say about Complete Natural Adult... vs Lily's Kitchen Natural...?

Complete Natural Adult Dog Food Wet (10 x 150g Trays) Winner 81.0/100

Lily's Kitchen Complete Natural Adult Dog Food is a premium wet food built on a high-quality dual-protein base of 41% turkey and 20% duck — both named, whole-meat sources with no by-products, meat meal, or meat derivatives.

Ingredient Quality
Complete Natural..
88.0/100
Lily's Kitchen N..
86.0/100
Nutritional Value
Complete Natural..
82.0/100
Lily's Kitchen N..
78.0/100
Value for Money
Complete Natural..
58.0/100
Lily's Kitchen N..
62.0/100
Transparency
Complete Natural..
91.0/100
Lily's Kitchen N..
88.0/100
Palatability
Complete Natural..
90.0/100
Lily's Kitchen N..
93.0/100

What are the key differences?

Complete Natural Adult .. is best for: Puppies from 8 weeks requiring high-quality protein for growth, Dogs with grain sensitivities or intolerances
Lily's Kitchen Natural .. is best for: Dogs with sensitive stomachs or food intolerances requiring grain-free diets, Small to medium adult dogs (up to ~20 kg) as a complete daily meal

Frequently Asked Questions

Which is better, Complete Natural Adult Dog Food Wet (10 x 150g Trays) or Lily's Kitchen Natural Adult Wet Dog Food Tray Cottage Pie Grain-Free Recipe 10 x 150g?
Complete Natural Adult Dog Food Wet (10 x 150g Trays) scores 81.0/100 overall while Lily's Kitchen Natural Adult Wet Dog Food Tray Cottage Pie Grain-Free Recipe 10 x 150g scores 81.0/100. Both score equally overall — the difference comes down to individual dimensions. Complete Natural Adult Dog Foo is best suited for Puppies from 8 weeks requiring high-quality protein for growth and Dogs with grain sensitivities or intolerances. Lily's Kitchen Natural Adult W is better for Dogs with sensitive stomachs or food intolerances requiring grain-free diets and Small to medium adult dogs (up to ~20 kg) as a complete daily meal.
Is Complete Natural Adult Dog Food Wet (10 x 150g Trays) worth the price compared to Lily's Kitchen Natural Adult Wet Dog Food Tray Cottage Pie Grain-Free Recipe 10 x 150g?
Complete Natural Adult Dog Food Wet (10 x 150g Trays) costs £15.94 while Lily's Kitchen Natural Adult Wet Dog Food Tray Cottage Pie Grain-Free Recipe 10 x 150g is £14.40. For value, Complete Natural Adult Dog Food Wet (10 x 150g Trays) scores 58.0/100 vs Lily's Kitchen Natural Adult Wet Dog Food Tray Cottage Pie Grain-Free Recipe 10 x 150g's 62.0/100. Lily's Kitchen Natural Adult Wet Dog Food Tray Cottage Pie Grain-Free Recipe 10 x 150g delivers better value relative to its quality.
Which has fewer side effects?
Complete Natural Adult Dog Food Wet (10 x 150g Trays) scores 0/100 for side effects (higher means fewer reported issues) while Lily's Kitchen Natural Adult Wet Dog Food Tray Cottage Pie Grain-Free Recipe 10 x 150g scores 0/100. Both have similar side effect profiles based on user reviews. Always consult a healthcare professional before starting any supplement.

Related Product Comparisons

What the Data Says

Is grain-free dog food actually better? What the data shows.

Grain-free leads on every metric, but the gap is smaller than marketing suggests. We scored 27 grain-free and 73 standard dry dog foods across the same criteria.

The numbers: grain-free averages 75.1/100 overall versus 71.5 for standard — a 3.6-point lead. Break it down by category and the picture gets more interesting.

Ingredient quality is where grain-free pulls ahead most: 77.8 versus 71.2, a 6.6-point gap. Grain-free brands tend to use higher meat content and fewer cheap bulking agents. Transparency is the second-largest gap: 74.9 versus 69.8 (5.1 points) — grain-free brands are generally more upfront about sourcing and ingredient percentages.

But nutritional value tells a different story: 72.1 versus 70.0, just 2.1 points apart. That's the smallest gap of any metric. Removing grains doesn't automatically make a food more nutritious.

Bottom line: if your dog has a diagnosed grain intolerance, grain-free is the right call. If not, a high-scoring standard food delivers nearly identical nutrition at a lower price point.

Do grain-free dog foods hide carbohydrate fillers?

Grain-free scores better on transparency (74.9 vs 69.8), but grain-free does not mean low-carb. That 5.1-point transparency gap across 27 grain-free and 73 standard products means grain-free brands are more likely to disclose ingredient percentages and sourcing details.

The catch: most grain-free formulas replace rice, wheat, or corn with peas, lentils, chickpeas, or sweet potato. These are still carbohydrate sources. Some grain-free products list two or three legume variants in the first five ingredients, pushing total carbohydrate content to 40-50% of the formula.

Here's how to check: read the analytical constituents on the back of the bag. If protein is 25% and fat is 15%, the remaining 60% is mostly carbohydrates, moisture, and fibre. That's true whether the carbs come from brown rice or sweet potato.

The grain-free label tells you what's absent, not what replaced it. Higher transparency scores mean these brands make it easier for you to verify the substitution yourself — but you still need to look.

Disclaimer: AIScored provides data-driven comparisons based on publicly available reviews. This is not medical advice. Affiliate links may earn us a commission at no extra cost to you.

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