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NOW Foods Ultra Omega-3 500 EPA / 250 DHA vs Nature Made Fish Oil 1200mg Softgels 200 Count

Side-by-side comparison of scores, ingredients, prices and real customer feedback for NOW Foods Ultra Omega-3 500 EPA / 250 DHA and Nature Made Fish Oil 1200mg Softgels 200 Count.

Last verified: 07 Apr 2026 · Based on 125 reviews

83.0
Quick Answer

NOW Foods Ultra Omega-3 500 EPA / 250 DHA scores 83.0/100 vs Nature Made Fish Oil 1200mg Softgels 200 Count at 77.0/100. NOW Foods Ultra Omega-3 500 EPA / 250 DHA wins on effectiveness, ingredient quality, value for money. Nature Made Fish Oil 1200mg Softgels 200 Count is stronger on side effects.

How Do the Scores Compare?

NOW Foods Ultra Omega-3 500...
Nature Made Fish Oil 1200mg...
NOW Foods Ultra Omega-3 500 EPA / 250 DHA
NOW Foods Ultra Omega-3 500...
NOW Foods
Nature Made Fish Oil 1200mg Softgels 200 Count
Nature Made Fish Oil 1200mg...
Nature Made
Overall Score 83.0 77.0
Effectiveness 82.0/100
Best
71.0/100
Ingredient Quality 79.0/100
Best
76.0/100
Value for Money 85.0/100
Best
78.0/100
Side Effects 83.0/100 86.0/100
Best
Certifications 88.0/100
Best
87.0/100
Best Price £19.99 Amazon UK →
Cheapest
£31.50 Amazon UK →
Price per Serving £0.22 90 servings N/A
Form Softgels N/A
Dose 750mg EPA+DHA N/A
Third-Party Tested ✓ Yes ✗ No
Reviews Analysed 64 61

NOW Foods Ultra Omega-3 500 EPA ...

Pros

  • Enteric coating reliably eliminates fishy burps and aftertaste — the most frequently cited advantage across dozens of reviews
  • High potency 500/250 mg EPA/DHA per single softgel reduces the number of capsules needed compared to standard fish oil products
  • Molecularly distilled for heavy metal removal; GMP, Non-GMO Project Verified, GOED Omega-3 member, Kosher and Halal certified
  • Multiple reviewers report real-world outcomes: reduced joint stiffness, improved focus, skin and hair improvements, and improved blood lipid panels

Cons

  • Ethyl ester form rather than the superior triglyceride form — absorption may be meaningfully lower without dietary fat at time of dosing
  • Softgels are on the larger side; some users flag swallowing difficulty despite their soft, gel texture
  • A minority of reviewers note residual digestive fishy odour (from stomach, not burping) and recommend taking with a fat-containing meal or refrigerating the bottle
  • Some iHerb reviews are clearly off-topic or low-information (emoji-only, unrelated product descriptions), slightly reducing the usable review signal

Best For

Adults over 50 focused on cardiovascular and joint health maintenance People sensitive to fishy aftertaste or burping from standard fish oil capsules Those seeking high-potency EPA/DHA from a single daily softgel Individuals who eat little or no oily fish and need a reliable dietary source of omega-3 Active adults looking for inflammation and recovery support after exercise
View full review →

Nature Made Fish Oil 1200mg Soft...

Pros

  • USP Verified — independently tested for purity, potency, and absence of contaminants including mercury
  • Minimal fishy aftertaste reported by most reviewers, making daily compliance easy
  • Excellent value: 200 softgels at a competitive price point, often cited as better than supermarket alternatives
  • Trusted, established brand with a long track record and widely available

Cons

  • Each 1200mg softgel contains only ~360mg of actual Omega-3 (EPA+DHA) — requires 2–3 softgels daily for therapeutic dosing recommended by most guidelines
  • Softgels are relatively large, which some users flag as difficult to swallow
  • Fish oil sourcing and sustainability not prominently disclosed — no MSC certification
  • Higher price than some comparable fish oil options when comparing cost-per-mg of EPA+DHA

Best For

Adults seeking a reliable, entry-level omega-3 supplement with third-party quality assurance People with high triglycerides or cardiovascular risk looking to supplement dietary omega-3 intake Older adults focused on heart, joint, and cognitive health Budget-conscious buyers who prioritise brand trust and certification over maximum EPA/DHA concentration Families buying a single fish oil for multiple household members
View full review →

What does the data say about NOW Foods Ultra Omega-... vs Nature Made Fish Oil 1...?

NOW Foods Ultra Omega-3 500 EPA / 250 DHA Winner 83.0/100

NOW Foods Ultra Omega-3 is a concentrated fish oil supplement delivering 500 mg EPA and 250 mg DHA per enteric-coated softgel, sourced from molecularly distilled anchovy, sardine, and mackerel oil.

Effectiveness
NOW Foods Ultra ..
82.0/100
Nature Made Fish..
71.0/100
Ingredient Quality
NOW Foods Ultra ..
79.0/100
Nature Made Fish..
76.0/100
Value for Money
NOW Foods Ultra ..
85.0/100
Nature Made Fish..
78.0/100
Side Effects
NOW Foods Ultra ..
83.0/100
Nature Made Fish..
86.0/100
Certifications
NOW Foods Ultra ..
88.0/100
Nature Made Fish..
87.0/100

What are the key differences?

NOW Foods Ultra Omega-3.. is best for: Adults over 50 focused on cardiovascular and joint health maintenance, People sensitive to fishy aftertaste or burping from standard fish oil capsules
Nature Made Fish Oil 12.. is best for: Adults seeking a reliable, entry-level omega-3 supplement with third-party quality assurance, People with high triglycerides or cardiovascular risk looking to supplement dietary omega-3 intake

Frequently Asked Questions

Which is better, NOW Foods Ultra Omega-3 500 EPA / 250 DHA or Nature Made Fish Oil 1200mg Softgels 200 Count?
NOW Foods Ultra Omega-3 500 EPA / 250 DHA scores 83.0/100 overall while Nature Made Fish Oil 1200mg Softgels 200 Count scores 77.0/100. NOW Foods Ultra Omega-3 500 EPA / 250 DHA comes out ahead, scoring higher on effectiveness (82.0 vs 71.0). NOW Foods Ultra Omega-3 500 EP is best suited for Adults over 50 focused on cardiovascular and joint health maintenance and People sensitive to fishy aftertaste or burping from standard fish oil capsules. Nature Made Fish Oil 1200mg So is better for Adults seeking a reliable, entry-level omega-3 supplement with third-party quality assurance and People with high triglycerides or cardiovascular risk looking to supplement dietary omega-3 intake.
Is NOW Foods Ultra Omega-3 500 EPA / 250 DHA worth the price compared to Nature Made Fish Oil 1200mg Softgels 200 Count?
NOW Foods Ultra Omega-3 500 EPA / 250 DHA costs £19.99 while Nature Made Fish Oil 1200mg Softgels 200 Count is £31.50. For value, NOW Foods Ultra Omega-3 500 EPA / 250 DHA scores 85.0/100 vs Nature Made Fish Oil 1200mg Softgels 200 Count's 78.0/100. NOW Foods Ultra Omega-3 500 EPA / 250 DHA delivers better value relative to its quality.
Which has fewer side effects?
NOW Foods Ultra Omega-3 500 EPA / 250 DHA scores 83.0/100 for side effects (higher means fewer reported issues) while Nature Made Fish Oil 1200mg Softgels 200 Count scores 86.0/100. Reviewers report fewer side effects with Nature Made Fish Oil 1200mg Softgels 200 Count. For certification and testing, NOW Foods Ultra Omeg scores 88.0/100 vs Nature Made Fish Oil's 87.0/100. Always consult a healthcare professional before starting any supplement.

Related Product Comparisons

What the Data Says

What is the real cost per dose of omega-3 in the UK?

NOW Foods Ultra Omega-3 costs £0.22/serving — the cheapest effective dose we found across 21 products. That's 750mg EPA+DHA per serving, 90 servings per bottle at £19.99 (value-for-money score: 85/100).

Here's the full price-per-serving breakdown for our top-scoring products:

  • NOW Foods Ultra Omega-3: £0.22/serving
  • Moller's Omega-3 Liquid Lemon: £0.40/serving
  • Life Extension Super Omega-3: £0.42/serving
  • WHC UnoCardio 1000: £0.45/serving
  • Carlson Elite Omega-3 Gems: £0.67/serving
  • Solgar Triple Strength: £0.70/serving

The gap between cheapest and priciest is over 3x per dose. And expensive doesn't mean better — WHC UnoCardio scores highest overall (90/100) at just £0.45/serving, while Solgar scores 79/100 at £0.70. Always divide bottle price by serving count before you compare products.

How much EPA and DHA do you actually need?

250-500mg combined EPA+DHA daily for general health. 1000-2000mg for heart health support. Most health authorities land in that range, and clinical studies typically use 1000mg+.

Our top-scoring omega-3 products hit these targets well:

  • WHC UnoCardio 1000 (90/100): 1000mg EPA+DHA — sits right in the clinical sweet spot
  • Carlson Elite Omega-3 Gems (87/100): 1600mg total omega-3 (including 800mg EPA + 600mg DHA) — the highest dose in our top 6
  • Moller's Omega-3 Liquid (80/100): 1200mg per 5ml teaspoon
  • Solgar Triple Strength (79/100): 950mg EPA+DHA
  • NOW Foods Ultra Omega-3 (83/100): 750mg EPA+DHA
  • Life Extension Super Omega-3 (86/100): 700mg EPA+DHA + sesame lignans

One thing to watch: check the label for the EPA and DHA split, not just "total omega-3." Total omega-3 includes other fatty acids like ALA that aren't as well studied for the same benefits. Most research uses EPA-dominant or balanced EPA/DHA formulas.

Disclaimer: AIScored provides data-driven comparisons based on publicly available reviews. This is not medical advice. Affiliate links may earn us a commission at no extra cost to you.

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