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NATUREDIET Feel Good Selection Pack Complete Wet Food, 390g (Pack of 16) Packaging may vary vs Scrumbles Turkey Natural Wet Dog Food, Grain Free Recipe with 65% Turkey and Slippery Elm, 12x 150g

Side-by-side comparison of scores, ingredients, prices and real customer feedback for NATUREDIET Feel Good Selection Pack Complete Wet Food, 390g (Pack of 16) Packaging may vary and Scrumbles Turkey Natural Wet Dog Food, Grain Free Recipe with 65% Turkey and Slippery Elm, 12x 150g.

Last verified: 07 Apr 2026 · Based on 24 reviews

81.0
Quick Answer

NATUREDIET Feel Good Selection Pack Complete Wet Food, 390g (Pack of 16) Packaging may vary scores 81.0/100 vs Scrumbles Turkey Natural Wet Dog Food, Grain Free Recipe with 65% Turkey and Slippery Elm, 12x 150g at 81.0/100. NATUREDIET Feel Good Selection Pack Complete Wet Food, 390g (Pack of 16) Packaging may vary wins on nutritional value, value for money. Scrumbles Turkey Natural Wet Dog Food, Grain Free Recipe with 65% Turkey and Slippery Elm, 12x 150g is stronger on ingredient quality and transparency.

How Do the Scores Compare?

NATUREDIET Feel Good Select...
Scrumbles Turkey Natural We...
NATUREDIET Feel Good Selection Pack Complete Wet Food, 390g (Pack of 16) Packaging may vary
NATUREDIET Feel Good Select...
Naturedi
Scrumbles Turkey Natural Wet Dog Food, Grain Free Recipe with 65% Turkey and Slippery Elm, 12x 150g
Scrumbles Turkey Natural We...
Scrumbles
Overall Score 81.0 81.0
Ingredient Quality 83.0/100 86.0/100
Best
Nutritional Value 79.0/100
Best
76.0/100
Value for Money 72.0/100
Best
68.0/100
Transparency 80.0/100 84.0/100
Best
Palatability 89.0/100 91.0/100
Best
Best Price £21.99 Amazon UK → £15.60 Amazon UK →
Cheapest
Form
Dose
Third-Party Tested ✗ No ✗ No
Reviews Analysed 12 12

NATUREDIET Feel Good Selection P...

Pros

  • Named meat sources only (chicken, turkey, lamb) — no vague by-products or meat derivatives
  • Highly palatable across breeds and sizes, including fussy eaters and dogs with sensitive digestion
  • Complete formulation with no artificial additives, colours, or preservatives
  • British-made with locally sourced ingredients, improving traceability and supply chain transparency

Cons

  • Carton packaging is difficult to dispense cleanly — food must be squeezed out and chopped
  • Inner foil lining makes cartons harder to recycle than eco-friendly marketing implies
  • Lamb variety has a notably strong odour, which some owners find unpleasant
  • Price has increased following packaging changes, reducing previous value advantage

Best For

Dogs with sensitive stomachs or digestive issues Fussy eaters resistant to standard wet foods Adult dogs of all breeds and sizes Owners seeking natural, additive-free complete meals Dogs benefiting from meal variety and flavour rotation
View full review →

Scrumbles Turkey Natural Wet Dog...

Pros

  • 65% named turkey with no by-products or meat meal — transparent, high-quality protein sourcing
  • Slippery elm inclusion provides evidence-based gut support, particularly for IBD and sensitive stomachs
  • Exceptional palatability — multiple reviewers note even very fussy or medically sensitive dogs eat it enthusiastically
  • Grain-free and hypoallergenic formulation reduces common dietary triggers

Cons

  • Foil lid frequently reported as difficult to open and prone to splattering
  • Elevated dry-matter fat (~46%) may be unsuitable for dogs with pancreatitis or obesity
  • 150g pouches require multiple units per day for medium to large breeds, increasing cost
  • Limited protein variety in the range (no beef option noted by reviewers)

Best For

Adult dogs with sensitive stomachs or IBD Fussy eaters who reject lower-quality wet foods Dogs requiring grain-free or hypoallergenic diets Small to medium breeds (150g portion sizing) Owners seeking ethically certified, transparent brands
View full review →

What does the data say about NATUREDIET Feel Good S... vs Scrumbles Turkey Natur...?

NATUREDIET Feel Good Selection Pack Complete Wet Food, 390g (Pack of 16) Packaging may vary Winner 81.0/100

Naturediet Feel Good Selection Pack is a complete wet dog food made in Norfolk using British-sourced, named meat ingredients — chicken, turkey, and lamb — with no by-products, meat meal, or artificial additives.

Ingredient Quality
NATUREDIET Feel ..
83.0/100
Scrumbles Turkey..
86.0/100
Nutritional Value
NATUREDIET Feel ..
79.0/100
Scrumbles Turkey..
76.0/100
Value for Money
NATUREDIET Feel ..
72.0/100
Scrumbles Turkey..
68.0/100
Transparency
NATUREDIET Feel ..
80.0/100
Scrumbles Turkey..
84.0/100
Palatability
NATUREDIET Feel ..
89.0/100
Scrumbles Turkey..
91.0/100

What are the key differences?

NATUREDIET Feel Good Se.. is best for: Dogs with sensitive stomachs or digestive issues, Fussy eaters resistant to standard wet foods
Scrumbles Turkey Natura.. is best for: Adult dogs with sensitive stomachs or IBD, Fussy eaters who reject lower-quality wet foods

Frequently Asked Questions

Which is better, NATUREDIET Feel Good Selection Pack Complete Wet Food, 390g (Pack of 16) Packaging may vary or Scrumbles Turkey Natural Wet Dog Food, Grain Free Recipe with 65% Turkey and Slippery Elm, 12x 150g?
NATUREDIET Feel Good Selection Pack Complete Wet Food, 390g (Pack of 16) Packaging may vary scores 81.0/100 overall while Scrumbles Turkey Natural Wet Dog Food, Grain Free Recipe with 65% Turkey and Slippery Elm, 12x 150g scores 81.0/100. Both score equally overall — the difference comes down to individual dimensions. NATUREDIET Feel Good Selection is best suited for Dogs with sensitive stomachs or digestive issues and Fussy eaters resistant to standard wet foods. Scrumbles Turkey Natural Wet D is better for Adult dogs with sensitive stomachs or IBD and Fussy eaters who reject lower-quality wet foods.
Is NATUREDIET Feel Good Selection Pack Complete Wet Food, 390g (Pack of 16) Packaging may vary worth the price compared to Scrumbles Turkey Natural Wet Dog Food, Grain Free Recipe with 65% Turkey and Slippery Elm, 12x 150g?
NATUREDIET Feel Good Selection Pack Complete Wet Food, 390g (Pack of 16) Packaging may vary costs £21.99 while Scrumbles Turkey Natural Wet Dog Food, Grain Free Recipe with 65% Turkey and Slippery Elm, 12x 150g is £15.60. For value, NATUREDIET Feel Good Selection Pack Complete Wet Food, 390g (Pack of 16) Packaging may vary scores 72.0/100 vs Scrumbles Turkey Natural Wet Dog Food, Grain Free Recipe with 65% Turkey and Slippery Elm, 12x 150g's 68.0/100. NATUREDIET Feel Good Selection Pack Complete Wet Food, 390g (Pack of 16) Packaging may vary delivers better value relative to its quality.
Which has fewer side effects?
NATUREDIET Feel Good Selection Pack Complete Wet Food, 390g (Pack of 16) Packaging may vary scores 0/100 for side effects (higher means fewer reported issues) while Scrumbles Turkey Natural Wet Dog Food, Grain Free Recipe with 65% Turkey and Slippery Elm, 12x 150g scores 0/100. Both have similar side effect profiles based on user reviews. Always consult a healthcare professional before starting any supplement.

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Disclaimer: AIScored provides data-driven comparisons based on publicly available reviews. This is not medical advice. Affiliate links may earn us a commission at no extra cost to you.

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