Optimum Nutrition Serious Mass Protein Powder High Calorie Mass Gainer vs Serious Mass Cookies & Cream 2.73kg
Side-by-side comparison of scores, ingredients, prices and real customer feedback for Optimum Nutrition Serious Mass Protein Powder High Calorie Mass Gainer and Serious Mass Cookies & Cream 2.73kg.
Last verified: 07 Apr 2026 · Based on 18 reviews
Optimum Nutrition Serious Mass Protein Powder High Calorie Mass Gainer scores 72.0/100 vs Serious Mass Cookies & Cream 2.73kg at 70.0/100. Optimum Nutrition Serious Mass Protein Powder High Calorie Mass Gainer wins on certifications. Serious Mass Cookies & Cream 2.73kg is stronger on ingredient quality and value for money.
Which is better: Optimum Nutrition Serious M... or Serious Mass Cookies & Cream 2.73kg?
Optimum Nutrition Serious Mass edges ahead at 72/100 thanks to stronger long-term loyalty and ingredient quality, though the Cookies & Cream variant offers better value at £40 versus £53. Choose Cookies & Cream if budget matters and you prefer a tastier, lower-cost option with identical effectiveness scores.
— AIScored Editorial Team
How Do the Scores Compare?
Optimum Nutrition Serious M...
Optimum Nutrition
|
Serious Mass Cookies & Cream 2.73kg
Optimum Nutrition
|
|
|---|---|---|
| Overall Score | 72.0 | 70.0 |
| Effectiveness |
80.0/100
Best
|
80.0/100
Best
|
| Ingredient Quality | 68.0/100 |
70.0/100
Best
|
| Value for Money | 72.0/100 |
80.0/100
Best
|
| Side Effects | 58.0/100 |
70.0/100
Best
|
| Certifications |
70.0/100
Best
|
30.0/100 |
| Best Price | £52.95 Amazon UK → |
£40.00
Holland & Barrett →
Cheapest
|
| Form | N/A | powder |
| Dose | N/A | None |
| Third-Party Tested | ✗ No | ✗ No |
| Reviews Analysed | 14 | 4 |
Optimum Nutrition Serious Mass P...
Pros
- ✓Highly effective for calorie surplus and weight gain, with multiple reviewers reporting measurable mass gains (e.g. 2 stone in 3 months with training)
- ✓Strong long-term loyalty — several reviewers report 5–10+ years of consistent use
- ✓Good flavour profile (strawberry and banana rated as milkshake-like)
- ✓Excellent calorie density (1,250 kcal/serving) makes it practical for those who struggle to eat enough food
Cons
- ✗Inconsistent quality between batches — at least one reviewer reported a virtually flavourless delivery
- ✗Mixing challenges: oversized scoop won't fit most shaker bottles, and blender is often needed to avoid clumping
- ✗Digestive discomfort (bloating, gas, heaviness) reported by multiple users — typical of high-maltodextrin mass gainers
- ✗Premium price point relative to own-brand alternatives, though most reviewers consider it justified
Best For
Serious Mass Cookies & Cream 2.73kg
Pros
- ✓Excellent taste and mixability (mentioned in 3 of 4 reviews)
- ✓High calorie density (1,250 kcal per serving) supports rapid weight gain for hardgainers
- ✓50g protein per serving aids muscle protein synthesis and recovery
- ✓Added 3g creatine monohydrate per serving (evidence-based for strength and muscle gains)
Cons
- ✗Extremely high sugar content (12g per serving) and 250g carbs may cause energy crashes or GI distress in sensitive individuals
- ✗Not third-party tested or certified (no NSF, Informed-Sport, or banned substance screening listed)
- ✗Contains common allergens (milk, soy, wheat, gluten) limiting accessibility
- ✗Very high serving size (336g per scoop) makes convenient dosing impractical; typically mixed with large volumes of liquid
Best For
What does the data say about Optimum Nutrition Seri... vs Serious Mass Cookies &...?
Both products are from Optimum Nutrition and share the same effectiveness score of 80/100, so the real differences come down to price, value, and formulation specifics. The original Serious Mass (£52.95, score 72/100) comes in a larger format but has faced batch consistency complaints and requires a blender due to its oversized scoop. The Cookies & Cream variant (£40.00, score 70/100) scores higher on value at 80/100 versus 72/100, delivers 1,250 kcal and 50g protein per serving, and reviewers consistently praise its taste and mixability — two areas where the original has occasionally fallen short.
If you're a committed hard gainer who's been using the original for years and trust the formula, stick with it — the long-term loyalty it inspires is genuine. But for someone new to mass gainers or working to a tighter budget, the Cookies & Cream version offers better value and fewer practical headaches.
One caution worth noting: the 250g carbohydrate and 12g sugar per serving in the Cookies & Cream variant can cause digestive discomfort for some people.
Optimum Nutrition Serious Mass is one of the market's most established mass gainers, delivering approximately 1,250 calories and 50g protein per two-scoop serving alongside creatine, glutamine, and a full vitamin/mineral blend.
What are the key differences?
Frequently Asked Questions
Which is better, Optimum Nutrition Serious Mass Protein Powder High Calorie Mass Gainer or Serious Mass Cookies & Cream 2.73kg? ▼
Is Optimum Nutrition Serious Mass Protein Powder High Calorie Mass Gainer worth the price compared to Serious Mass Cookies & Cream 2.73kg? ▼
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Disclaimer: AIScored provides data-driven comparisons based on publicly available reviews. This is not medical advice. Affiliate links may earn us a commission at no extra cost to you.
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