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Optimum Nutrition Serious Mass Protein Powder High Calorie Mass Gainer vs Serious Mass Cookies & Cream 2.73kg

Side-by-side comparison of scores, ingredients, prices and real customer feedback for Optimum Nutrition Serious Mass Protein Powder High Calorie Mass Gainer and Serious Mass Cookies & Cream 2.73kg.

Last verified: 07 Apr 2026 · Based on 18 reviews

72.0
Quick Answer

Optimum Nutrition Serious Mass Protein Powder High Calorie Mass Gainer scores 72.0/100 vs Serious Mass Cookies & Cream 2.73kg at 70.0/100. Optimum Nutrition Serious Mass Protein Powder High Calorie Mass Gainer wins on certifications. Serious Mass Cookies & Cream 2.73kg is stronger on ingredient quality and value for money.

Which is better: Optimum Nutrition Serious M... or Serious Mass Cookies & Cream 2.73kg?

Optimum Nutrition Serious Mass edges ahead at 72/100 thanks to stronger long-term loyalty and ingredient quality, though the Cookies & Cream variant offers better value at £40 versus £53. Choose Cookies & Cream if budget matters and you prefer a tastier, lower-cost option with identical effectiveness scores.

— AIScored Editorial Team

How Do the Scores Compare?

Optimum Nutrition Serious M...
Serious Mass Cookies & Cream 2.73kg
Optimum Nutrition Serious Mass Protein Powder High Calorie Mass Gainer
Optimum Nutrition Serious M...
Optimum Nutrition
Serious Mass Cookies & Cream 2.73kg
Serious Mass Cookies & Cream 2.73kg
Optimum Nutrition
Overall Score 72.0 70.0
Effectiveness 80.0/100
Best
80.0/100
Best
Ingredient Quality 68.0/100 70.0/100
Best
Value for Money 72.0/100 80.0/100
Best
Side Effects 58.0/100 70.0/100
Best
Certifications 70.0/100
Best
30.0/100
Best Price £52.95 Amazon UK → £40.00 Holland & Barrett →
Cheapest
Form N/A powder
Dose N/A None
Third-Party Tested ✗ No ✗ No
Reviews Analysed 14 4

Optimum Nutrition Serious Mass P...

Pros

  • Highly effective for calorie surplus and weight gain, with multiple reviewers reporting measurable mass gains (e.g. 2 stone in 3 months with training)
  • Strong long-term loyalty — several reviewers report 5–10+ years of consistent use
  • Good flavour profile (strawberry and banana rated as milkshake-like)
  • Excellent calorie density (1,250 kcal/serving) makes it practical for those who struggle to eat enough food

Cons

  • Inconsistent quality between batches — at least one reviewer reported a virtually flavourless delivery
  • Mixing challenges: oversized scoop won't fit most shaker bottles, and blender is often needed to avoid clumping
  • Digestive discomfort (bloating, gas, heaviness) reported by multiple users — typical of high-maltodextrin mass gainers
  • Premium price point relative to own-brand alternatives, though most reviewers consider it justified

Best For

Hard gainers struggling to reach calorie targets through food alone People with poor appetite or difficulty eating enough (e.g. medical reasons) Beginner to intermediate gym-goers seeking structured calorie and protein support Older adults (50+) who need easy-to-consume high-calorie nutrition Those who prefer an all-in-one formula over stacking individual supplements
View full review →

Serious Mass Cookies & Cream 2.73kg

Pros

  • Excellent taste and mixability (mentioned in 3 of 4 reviews)
  • High calorie density (1,250 kcal per serving) supports rapid weight gain for hardgainers
  • 50g protein per serving aids muscle protein synthesis and recovery
  • Added 3g creatine monohydrate per serving (evidence-based for strength and muscle gains)

Cons

  • Extremely high sugar content (12g per serving) and 250g carbs may cause energy crashes or GI distress in sensitive individuals
  • Not third-party tested or certified (no NSF, Informed-Sport, or banned substance screening listed)
  • Contains common allergens (milk, soy, wheat, gluten) limiting accessibility
  • Very high serving size (336g per scoop) makes convenient dosing impractical; typically mixed with large volumes of liquid

Best For

Hardgainers and ectomorphs struggling to consume adequate calories Strength athletes and bodybuilders in caloric surplus phases Individuals with high-performance metabolisms requiring 3,000+ daily calories Post-workout recovery during bulking phases
View full review →

What does the data say about Optimum Nutrition Seri... vs Serious Mass Cookies &...?

Both products are from Optimum Nutrition and share the same effectiveness score of 80/100, so the real differences come down to price, value, and formulation specifics. The original Serious Mass (£52.95, score 72/100) comes in a larger format but has faced batch consistency complaints and requires a blender due to its oversized scoop. The Cookies & Cream variant (£40.00, score 70/100) scores higher on value at 80/100 versus 72/100, delivers 1,250 kcal and 50g protein per serving, and reviewers consistently praise its taste and mixability — two areas where the original has occasionally fallen short.

If you're a committed hard gainer who's been using the original for years and trust the formula, stick with it — the long-term loyalty it inspires is genuine. But for someone new to mass gainers or working to a tighter budget, the Cookies & Cream version offers better value and fewer practical headaches.

One caution worth noting: the 250g carbohydrate and 12g sugar per serving in the Cookies & Cream variant can cause digestive discomfort for some people.

Optimum Nutrition Serious Mass Protein Powder High Calorie Mass Gainer Winner 72.0/100

Optimum Nutrition Serious Mass is one of the market's most established mass gainers, delivering approximately 1,250 calories and 50g protein per two-scoop serving alongside creatine, glutamine, and a full vitamin/mineral blend.

Effectiveness
Optimum Nutritio..
80.0/100
Serious Mass Coo..
80.0/100
Ingredient Quality
Optimum Nutritio..
68.0/100
Serious Mass Coo..
70.0/100
Value for Money
Optimum Nutritio..
72.0/100
Serious Mass Coo..
80.0/100
Side Effects
Optimum Nutritio..
58.0/100
Serious Mass Coo..
70.0/100
Certifications
Optimum Nutritio..
70.0/100
Serious Mass Coo..
30.0/100

What are the key differences?

Optimum Nutrition Serio.. is best for: Hard gainers struggling to reach calorie targets through food alone, People with poor appetite or difficulty eating enough (e.g. medical reasons)
Serious Mass Cookies & .. is best for: Hardgainers and ectomorphs struggling to consume adequate calories, Strength athletes and bodybuilders in caloric surplus phases

Frequently Asked Questions

Which is better, Optimum Nutrition Serious Mass Protein Powder High Calorie Mass Gainer or Serious Mass Cookies & Cream 2.73kg?
Optimum Nutrition Serious Mass Protein Powder High Calorie Mass Gainer scores 72.0/100 overall while Serious Mass Cookies & Cream 2.73kg scores 70.0/100. Optimum Nutrition Serious Mass Protein Powder High Calorie Mass Gainer comes out ahead, scoring higher on effectiveness (80.0 vs 80.0). Optimum Nutrition Serious Mass is best suited for Hard gainers struggling to reach calorie targets through food alone and People with poor appetite or difficulty eating enough (e.g. medical reasons). Serious Mass Cookies & Cream 2.73kg is better for Hardgainers and ectomorphs struggling to consume adequate calories and Strength athletes and bodybuilders in caloric surplus phases.
Is Optimum Nutrition Serious Mass Protein Powder High Calorie Mass Gainer worth the price compared to Serious Mass Cookies & Cream 2.73kg?
Optimum Nutrition Serious Mass Protein Powder High Calorie Mass Gainer costs £52.95 while Serious Mass Cookies & Cream 2.73kg is £40.00. For value, Optimum Nutrition Serious Mass Protein Powder High Calorie Mass Gainer scores 72.0/100 vs Serious Mass Cookies & Cream 2.73kg's 80.0/100. Serious Mass Cookies & Cream 2.73kg delivers better value relative to its quality.
Which has fewer side effects?
Optimum Nutrition Serious Mass Protein Powder High Calorie Mass Gainer scores 58.0/100 for side effects (higher means fewer reported issues) while Serious Mass Cookies & Cream 2.73kg scores 70.0/100. Reviewers report fewer side effects with Serious Mass Cookies & Cream 2.73kg. For certification and testing, Optimum Nutrition Se scores 70.0/100 vs Serious Mass Cookies's 30.0/100. Always consult a healthcare professional before starting any supplement.

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Disclaimer: AIScored provides data-driven comparisons based on publicly available reviews. This is not medical advice. Affiliate links may earn us a commission at no extra cost to you.

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