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Optimum Nutrition Serious Mass Protein Powder High Calorie Mass Gainer vs Serious Mass Cookies & Cream 5.4kg

Side-by-side comparison of scores, ingredients, prices and real customer feedback for Optimum Nutrition Serious Mass Protein Powder High Calorie Mass Gainer and Serious Mass Cookies & Cream 5.4kg.

Last verified: 07 Apr 2026 · Based on 18 reviews

72.0
Quick Answer

Optimum Nutrition Serious Mass Protein Powder High Calorie Mass Gainer scores 72.0/100 vs Serious Mass Cookies & Cream 5.4kg at 70.0/100. Optimum Nutrition Serious Mass Protein Powder High Calorie Mass Gainer wins on certifications. Serious Mass Cookies & Cream 5.4kg is stronger on ingredient quality and value for money.

Which is better: Optimum Nutrition Serious M... or Serious Mass Cookies & Cream 5.4kg?

Serious Mass Cookies & Cream edges ahead with better value (80 vs 72) and added creatine for performance gains. The original Serious Mass suits buyers prioritising long-term brand trust and slightly lower upfront cost at £52.95.

— AIScored Editorial Team

How Do the Scores Compare?

Optimum Nutrition Serious M...
Serious Mass Cookies & Cream 5.4kg
Optimum Nutrition Serious Mass Protein Powder High Calorie Mass Gainer
Optimum Nutrition Serious M...
Optimum Nutrition
Serious Mass Cookies & Cream 5.4kg
Serious Mass Cookies & Cream 5.4kg
Optimum Nutrition
Overall Score 72.0 70.0
Effectiveness 80.0/100
Best
80.0/100
Best
Ingredient Quality 68.0/100 70.0/100
Best
Value for Money 72.0/100 80.0/100
Best
Side Effects 58.0/100 70.0/100
Best
Certifications 70.0/100
Best
30.0/100
Best Price £52.95 Amazon UK →
Cheapest
£58.00 Holland & Barrett →
Form N/A powder
Dose N/A None
Third-Party Tested ✗ No ✗ No
Reviews Analysed 14 4

Optimum Nutrition Serious Mass P...

Pros

  • Highly effective for calorie surplus and weight gain, with multiple reviewers reporting measurable mass gains (e.g. 2 stone in 3 months with training)
  • Strong long-term loyalty — several reviewers report 5–10+ years of consistent use
  • Good flavour profile (strawberry and banana rated as milkshake-like)
  • Excellent calorie density (1,250 kcal/serving) makes it practical for those who struggle to eat enough food

Cons

  • Inconsistent quality between batches — at least one reviewer reported a virtually flavourless delivery
  • Mixing challenges: oversized scoop won't fit most shaker bottles, and blender is often needed to avoid clumping
  • Digestive discomfort (bloating, gas, heaviness) reported by multiple users — typical of high-maltodextrin mass gainers
  • Premium price point relative to own-brand alternatives, though most reviewers consider it justified

Best For

Hard gainers struggling to reach calorie targets through food alone People with poor appetite or difficulty eating enough (e.g. medical reasons) Beginner to intermediate gym-goers seeking structured calorie and protein support Older adults (50+) who need easy-to-consume high-calorie nutrition Those who prefer an all-in-one formula over stacking individual supplements
View full review →

Serious Mass Cookies & Cream 5.4kg

Pros

  • Excellent user satisfaction (100% 5-star reviews) with consistent praise for taste and smoothness
  • Comprehensive calorie and protein delivery (1,250 kcal + 50g protein) for serious mass gain goals
  • Added creatine monohydrate (3g per serving) supports performance and strength gains
  • Broad micronutrient fortification including vitamins B-complex, C, E, and minerals for recovery

Cons

  • Very high sugar content (12g per serving) and simple carbohydrates (maltodextrin) may cause energy crashes
  • Not third-party tested; no NSF Certified for Sport or similar verification
  • Multiple allergens (milk, soy, wheat, eggs) limit accessibility; high sodium (1.48g per serving)
  • High saturated fat per serving (4g) may be a concern for some cardiovascular profiles

Best For

Hard-gainers and individuals with high metabolic rates Muscle-building athletes in bulking phases Those needing convenient, calorie-dense nutrition Users who prioritize taste and mixability
View full review →

What does the data say about Optimum Nutrition Seri... vs Serious Mass Cookies &...?

Both products are from Optimum Nutrition and share the same effectiveness score (80/100), but there are meaningful differences worth knowing. The original Serious Mass (£52.95, scored 72/100) has a longer track record and comes in multiple flavours, though batch consistency is a documented issue — some buyers have received virtually tasteless product. The Cookies and Cream 5.4kg variant (£58.00, scored 70/100) includes 3g of creatine monohydrate per serving, which the standard version lacks, and its smaller review pool shows 100% five-star ratings, suggesting a more reliably produced product. The Cookies and Cream also edges ahead on value (80/100 vs 72/100 despite the higher price), likely reflecting the creatine inclusion.

If you want the widest flavour choice and have used mass gainers before, the original at £52.95 makes sense — just budget for a blender, as the oversized scoop won't fit standard shaker bottles. If you're in a structured bulking phase and want the added creatine without buying it separately, the Cookies and Cream at £58.00 is worth the extra.

Optimum Nutrition Serious Mass Protein Powder High Calorie Mass Gainer Winner 72.0/100

Optimum Nutrition Serious Mass is one of the market's most established mass gainers, delivering approximately 1,250 calories and 50g protein per two-scoop serving alongside creatine, glutamine, and a full vitamin/mineral blend.

Effectiveness
Optimum Nutritio..
80.0/100
Serious Mass Coo..
80.0/100
Ingredient Quality
Optimum Nutritio..
68.0/100
Serious Mass Coo..
70.0/100
Value for Money
Optimum Nutritio..
72.0/100
Serious Mass Coo..
80.0/100
Side Effects
Optimum Nutritio..
58.0/100
Serious Mass Coo..
70.0/100
Certifications
Optimum Nutritio..
70.0/100
Serious Mass Coo..
30.0/100

What are the key differences?

Optimum Nutrition Serio.. is best for: Hard gainers struggling to reach calorie targets through food alone, People with poor appetite or difficulty eating enough (e.g. medical reasons)
Serious Mass Cookies & .. is best for: Hard-gainers and individuals with high metabolic rates, Muscle-building athletes in bulking phases

Frequently Asked Questions

Which is better, Optimum Nutrition Serious Mass Protein Powder High Calorie Mass Gainer or Serious Mass Cookies & Cream 5.4kg?
Optimum Nutrition Serious Mass Protein Powder High Calorie Mass Gainer scores 72.0/100 overall while Serious Mass Cookies & Cream 5.4kg scores 70.0/100. Optimum Nutrition Serious Mass Protein Powder High Calorie Mass Gainer comes out ahead, scoring higher on effectiveness (80.0 vs 80.0). Optimum Nutrition Serious Mass is best suited for Hard gainers struggling to reach calorie targets through food alone and People with poor appetite or difficulty eating enough (e.g. medical reasons). Serious Mass Cookies & Cream 5.4kg is better for Hard-gainers and individuals with high metabolic rates and Muscle-building athletes in bulking phases.
Is Optimum Nutrition Serious Mass Protein Powder High Calorie Mass Gainer worth the price compared to Serious Mass Cookies & Cream 5.4kg?
Optimum Nutrition Serious Mass Protein Powder High Calorie Mass Gainer costs £52.95 while Serious Mass Cookies & Cream 5.4kg is £58.00. For value, Optimum Nutrition Serious Mass Protein Powder High Calorie Mass Gainer scores 72.0/100 vs Serious Mass Cookies & Cream 5.4kg's 80.0/100. Serious Mass Cookies & Cream 5.4kg delivers better value relative to its quality.
Which has fewer side effects?
Optimum Nutrition Serious Mass Protein Powder High Calorie Mass Gainer scores 58.0/100 for side effects (higher means fewer reported issues) while Serious Mass Cookies & Cream 5.4kg scores 70.0/100. Reviewers report fewer side effects with Serious Mass Cookies & Cream 5.4kg. For certification and testing, Optimum Nutrition Se scores 70.0/100 vs Serious Mass Cookies's 30.0/100. Always consult a healthcare professional before starting any supplement.

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Disclaimer: AIScored provides data-driven comparisons based on publicly available reviews. This is not medical advice. Affiliate links may earn us a commission at no extra cost to you.

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