by Amazon Complete Dry Dog Food with Salmon & Rice for Medium and Large Breeds, 1 Pack of 5kg (Previously a Lifelong brand, same product)
by by Amazon
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By Amazon's Salmon & Rice formula (formerly Lifelong) is a mid-range complete kibble for adult medium and large breed dogs, featuring fresh salmon as the primary named protein alongside vague 'meat and animal derivatives' that together account for approximately 27% of the recipe. Best for Adult medium and large breed dogs (25–45 kg) and Dogs that accept fish-based protein sources.
According to the AIScored 0–100 scoring system, by Amazon Complete Dry Dog Food with Salmon & Rice for Medium and Large Breeds, 1 Pack of 5kg (Previously a Lifelong brand, same product) by by Amazon scores 61.0/100, ranking #67 out of 75 products in Dry Dog Food (2026). Strongest category: Palatability (83.0/100). Weakest: Transparency (40.0/100).
Is by Amazon Complete Dry Dog Food ... worth buying?
“By Amazon's Salmon & Rice kibble scores 61/100 and has a genuine strength in palatability — owners report their dogs eating enthusiastically regardless of breed. It includes joint support with glucosamine and chondroitin, plus taurine for heart and eye health, and most dogs digest it well with minimal issues.”
What Do Reviewers Say About by Amazon Complete Dry Dog Food with Salmon & Rice for Medium and Large Breeds, 1 Pack of 5kg (Previously a Lifelong brand, same product)?
Sample excerpts from currently available source material used in this product analysis.
"Made my dog unwell after eating this for a week, presumably poor quality ingredients."
"My dogs absolutely love this food, but since purchasing last bag it has more than doubled in price! Would buy again but not at £46 per bag. Can Amazon explain why the massive jump in price please?"
"My dog used to love this food is great quality , smell good, good value, he loves the taste, no stomach issues, food lasts long"
"Our Spaniel is a fussy eater, but he will eat every single bit of this stuff, wish I had found it sooner. His coat seems to be glossier and his dog eggs are firm and not too smelly."
"Our Huskies love this food, as has been reviewed by others 2 of the bags had small holes in them but none of the food was lost, we ordered the Chicken variety also and the dogs love it, so far have had 10 bags of the Lifelong Salmon and Chi..."
How does by Amazon Complete Dry Dog Food with ... score?
Detailed score breakdown and key findings from our analysis of 12 reviews across 1 source.
Pros
- +Excellent palatability — dogs across diverse breeds reported eating enthusiastically and cleaning bowls
- +Functional extras: glucosamine and chondroitin for joint health, taurine for cardiac and ocular support, prebiotics for gut health
- +Good digestive tolerance in the majority of reviews — firm stools, minimal wind reported
- +Coat condition improvement noted by at least one owner
- +Formulated with input from pet nutritionists and reviewed by a veterinarian
Cons
- -Vague 'meat and animal derivatives' alongside named salmon reduces ingredient transparency and predictability for allergy management
- -Actual salmon proportion may be lower than branding implies — other animal derivatives likely constitute much of the protein fraction
- -Significant price increases reported by multiple buyers, making the value case much weaker than at launch
- -One reviewer reported their dog became unwell after one week, suggesting possible intolerance in sensitive individuals
Best For
Watch Out
- !Dogs with confirmed fish allergies or intolerances — salmon is the primary named protein
- !Dogs sensitive to mixed or unspecified animal proteins — 'meat and animal derivatives' is non-transparent
- !Monitor current pricing before subscribing — cost has more than doubled for some buyers
- !Not appropriate for puppies, pregnant/lactating females, or high-performance working dogs with elevated protein and calorie needs
What is by Amazon Complete Dry Dog Food with Salmon & Rice for Medium and Large Breeds, 1 Pack of 5kg (Previously a Lifelong brand, same product)?
by Amazon Complete Dry Dog Food with Salmon & Rice for Medium and Large Breeds, 1 Pack of 5kg (Previously a Lifelong brand, same product) is a dry dog food product by by Amazon, scoring 61.0/100 on AIScored.
- • Previously sold under the Lifelong brand, this dry dog food is now part of the by Amazon range.
- • The formula, size, quality and supplier remain exactly the same.
- • Made with fresh salmon (meat and animal derivatives approximately 27%), it delivers complete and balanced nutrition for adult medium and large breed dogs.
- • Developed by pet nutritionists and reviewed by a veterinarian, it includes natural prebiotics for sensitive digestion, glucosamine and chondroitin for joint support, and added taurine for healthy eyes and heart.
Dog Food Details
Ingredient Quality
Additional Specifications
- Package Weight Kg
- 5.0
How We Score Supplements
Our methodology analyses review data, ingredient science, and product information, then scores each product on a 0-100 scale across evidence-based categories:
Effectiveness
How well the product delivers its claimed benefits, based on reviews and ingredient evidence.
Ingredient Quality
Bioavailable forms, clinically effective dosages, clean label, minimal fillers.
Value for Money
Price relative to ingredient quality, dosage count, and effectiveness.
Side Effects Profile
Higher score = fewer side effects. 100 means virtually no adverse reactions reported.
Certifications & Testing
Third-party lab testing, GMP certification, and independent quality verification.
Overall Score
Weighted combination of all factors. Our bottom-line recommendation.
Price History (90 days)
Quick Facts
Frequently Asked Questions
Is by Amazon Complete Dry Dog Food with Salmon & Rice for Medium and Large Breeds, 1 Pack of 5kg (Previously a Lifelong brand, same product) worth buying in 2026? ▼
What is the best price for by Amazon Complete Dry Dog Food with Salmon & Rice for Medium and Large Breeds, 1 Pack of 5kg (Previously a Lifelong brand, same product) in the UK? ▼
What are the pros and cons of by Amazon Complete Dry Dog Food with Salmon & Rice for Medium and Large Breeds, 1 Pack of 5kg (Previously a Lifelong brand, same product)? ▼
Disclaimer: AIScored provides research-backed summaries based on publicly available reviews and product information. This is not medical advice. Always consult a healthcare professional before starting any supplement regimen. Affiliate links may earn us a commission at no extra cost to you.
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