Skip to content

Serious Mass Vanilla 2.73kg

by Optimum Nutrition

6 reviews analysed · 2 sources · Last verified: 18 Feb 2026 · Price data: 18 Feb 2026 · Confidence: 50% · Reviewed by Bart, Health & Tech Enthusiast
Serious Mass Vanilla 2.73kg
70
Overall Score
Good

Compare Prices

Amazon UK
£39.17 View →
Holland & Barrett
£40.00 View →

Optimum Nutrition Serious Mass is a high-calorie weight gain formula delivering 1,260 kcal and 50g protein per serving, designed for muscle building in those struggling to consume enough calories. Best for Hardgainers and ectomorphs struggling to eat enough calories and Bodybuilders and strength athletes in dedicated bulking phases.

According to the AIScored 0–100 scoring system, Serious Mass Vanilla 2.73kg by Optimum Nutrition scores 70.0/100, ranking #13 out of 23 products in Mass Gainers (2026). Strongest category: Effectiveness (70.0/100). Weakest: Certifications (40.0/100).

Is Serious Mass Vanilla 2.73kg worth buying?

“Serious Mass from Optimum Nutrition gives you 1,260 calories and 50g protein per serving, plus 3g creatine, which is genuinely useful if you're serious about a bulk. With a score of 70/100, it's a reliable workhorse for muscle building, though the thick texture and high price mean it's not for everyone.”

— AIScored Editorial Team, Feb 2026

What Do Reviewers Say About Serious Mass Vanilla 2.73kg?

Sample excerpts from currently available source material used in this product analysis.

"Bestes Pulver von allen anderen Marken! Das ist das einzigste bei dem der Körper wirklich alles aufnimmt und für Masse ist das perfekt!"

How does Serious Mass Vanilla 2.73kg score?

Detailed score breakdown and key findings from our analysis of 6 reviews across 2 sources.

Effectiveness How well the product works based on user reviews
70.0/100
Good
Ingredient Quality Clean label, bioavailable forms, minimal fillers
70.0/100
Good
Value for Money Price relative to quality and quantity
70.0/100
Good
Side Effects Profile Higher = fewer/milder side effects reported
60.0/100
Average
Certifications & Testing Third-party testing, GMP, and quality certifications
40.0/100
Below Average
Overall Score Weighted overall recommendation
70.0/100
Good

Pros

  • +Exceptional calorie density (1,260 kcal per serving) for serious bulking phases
  • +High protein content (50g per serving) supports muscle protein synthesis during surplus
  • +Includes 3g creatine monohydrate per serving (evidence-backed for strength and muscle gains)
  • +Comprehensive micronutrient profile (25+ vitamins and minerals) reduces need for separate supplementation
  • +All available reviews (4/4) rate it 5 stars; reviewers note good taste and palatability

Cons

  • -Very high sugar per serving (12g) and extremely high carbohydrate content (250g) may cause digestive bloating or blood sugar spikes in sensitive individuals
  • -Salt content is quite high (1.89g per serving, ~82% of daily value) which could contribute to water retention
  • -No third-party testing certification (NSF, Informed Choice, etc.) limits independent verification of label claims
  • -Review pool is tiny (n=4) with minimal detail on actual weight gain, muscle gain, or long-term tolerance; some reviews appear tangential (e.g., comment on staff rather than product)

Best For

Hardgainers and ectomorphs struggling to eat enough calories Bodybuilders and strength athletes in dedicated bulking phases Those seeking a convenient, ready-to-drink calorie surplus Individuals wanting creatine supplementation alongside protein and carbs People who tolerate high-carb, high-calorie drinks without GI distress

Watch Out

  • !Extremely high carbohydrate load (250g per serving) may cause bloating, GI discomfort, or blood sugar fluctuations; start with smaller doses if sensitive
  • !High sodium content (1.89g) could cause water retention or be problematic for those with hypertension or sodium sensitivity
  • !Minimal review data (n=4) with no substantive feedback on actual results, tolerance, or potential side effects over time
  • !Contains milk, egg, and possible gluten/peanut traces; unsuitable for dairy-free, vegan, or severe allergy diets
  • !No third-party testing means reliance on manufacturer's label accuracy and quality control

What is Serious Mass Vanilla 2.73kg?

Serious Mass Vanilla 2.73kg is a mass gainers product by Optimum Nutrition in powder form, scoring 70.0/100 on AIScored.

  • Serious weight gain requires serious calories.
  • Optimum Nutrition Serious Mass is the ultimate weight gain formula.
  • For muscle building and weight gain More than 1260 kcal per serving to help boost your calorie intake 50g protein per serving 25 vitamins & supplements Those who need the extra calories most often have the toughest time consuming enough of them.
  • For many aspiring to be bigger, Serious Mass is the ultimate in weight gain formulas.
  • With over 1,250 calories per serving to boost daily calorie intake, 50g high protein to support muscle growth and repair, over 250g carbohydrates, and now with 3g of added creatine per serving to support performance, you’ve got nothing to lose and lots to gain.
  • It is time to stop thinking small and get serious – SERIOUS MASS.
  • Use anytime, it is quick, convenient and easy to prepare.
  • Serious Mass is ideal between meals, after weight training as part of your recovery routine and before bed.
  • Just mix two scoops of Serious Mass (334g) with 710ml of water to create a tasty, calorie-packed shake.

What's Inside Serious Mass Vanilla 2.73kg?

Serious Mass Vanilla 2.73kg contains 37 active ingredients: Per, Fat, of which saturates, Carbohydrates and more.

Active Ingredients

Per
100g / 335g portion: Energy 1572kJ / 5267kJ / 376kcal / 1259kcal
Fat
1.8g / 6.2g
of which saturates
1.0g / 3.4g
Carbohydrates
75g / 250g
of which sugars
3.6g / 12g
Protein
15g / 50g
Salt
0.57g / 1.89g
Vitamin E
2.7 mg / 9.0 mg
Viamin C
19 mg / 63 mg
Thiamin
0.27 mg / 0.90 mg
Riboflavin
0.34mg / 1.1mg
Niacin
4.0 mg / 13 mg
Pantothenic Acid
1.3 mg / 4.5 mg
Calcium
227 mg / 760 mg
Phosphorus
158 mg / 530 mg
Magnesium
0.60 mg / 2.0 mg
Iron
4.2mg / 14mg
Zinc
3.0mg / 10mg
Copper
0.30mg / 1.0mg
Manganese
0.60mg / 2.0mg
Fluoride
0.87 mg / 2.9 mg
Selenium
16µg / 55µg
Creatine
0.9g / 3.0g Macro Nutrient table: Energy Kcal per 100g 376Kcal
Energy kJ per
100g 1572kJ
Fats per
100g 1.8g
Of which Saturates per
100g 1g
Carbohydrates per
100g 75g
Sugar per
100g 3.6g
Protein per
100g 15g
Salt per
100g 0.57g
Fats per serving
6.2g
Of which Saturates per serving
3.4g
Carbohydrates per serving
250g
Sugar per serving
12g
Protein per serving
50g
Salt per serving
1.89g
Serving size
335g

Other Ingredients

Maltodextrin, Whey Protein Concentrate (Milk), Calcium Caseinate (Milk), Flavourings, Creatine Monohydrate, Milk Mineral Complex, Medium Chain Triglycerides (Milk), Egg Albumen, Dipotassium Phosphate, Sodium Chloride, Vitamin and Mineral Blend (Sodium L-Ascorbate, Ferric Pyrophosphate, D-Alpha-Tocopheryl Acetate, Nicotinamide, Zinc Oxide, Retinyl Acetate, Calcium D-Pantothenate, Sodium Fluoride, Manganese Sulphate, Potassium Iodate, Cyanocobalamin, D-Biotin, Chromium (II

Allergens: Contains: Egg may contain, Gluten may contain, Peanuts may contain

Is Serious Mass Vanilla 2.73kg Independently Tested?

?

No Third-Party Testing Visible

We could not find evidence of independent third-party testing for this product. This doesn't mean it's unsafe, but independent verification provides additional assurance.

How We Score Supplements

Our methodology analyses review data, ingredient science, and product information, then scores each product on a 0-100 scale across evidence-based categories:

1

Effectiveness

How well the product delivers its claimed benefits, based on reviews and ingredient evidence.

2

Ingredient Quality

Bioavailable forms, clinically effective dosages, clean label, minimal fillers.

3

Value for Money

Price relative to ingredient quality, dosage count, and effectiveness.

4

Side Effects Profile

Higher score = fewer side effects. 100 means virtually no adverse reactions reported.

5

Certifications & Testing

Third-party lab testing, GMP certification, and independent quality verification.

6

Overall Score

Weighted combination of all factors. Our bottom-line recommendation.

How Does Serious Mass Vanilla 2.73kg Compare?

See how this product stacks up against the top-rated mass gainers in our database.

Product Score Price
Serious Mass Vanilla 2.73kg (this) 70.0 £39.17
Critical Mass Professional Lean ... 80.0 £40.00

Price History (90 days)

Quick Facts

Form
powder
Serving
1 serving
Vegan
No

Frequently Asked Questions

Is Serious Mass Vanilla 2.73kg worth buying in 2026?
Serious Mass Vanilla 2.73kg scores 70.0/100 in our analysis, based on 6 reviews. Optimum Nutrition Serious Mass is a high-calorie weight gain formula delivering 1,260 kcal and 50g protein per serving, designed for muscle building in those struggling to consume enough calories. All 4 Holland & Barrett reviews are 5-star ratings pr...
What is the best price for Serious Mass Vanilla 2.73kg in the UK?
The best price we found is £39.17 at Amazon UK. We compare prices from 2 UK retailers and update them regularly.
What are the pros and cons of Serious Mass Vanilla 2.73kg?
Pros: Exceptional calorie density (1,260 kcal per serving) for serious bulking phases. High protein content (50g per serving) supports muscle protein synthesis during surplus. Includes 3g creatine monohydrate per serving (evidence-backed for strength and muscle gains). Cons: Very high sugar per serving (12g) and extremely high carbohydrate content (250g) may cause digestive bloating or blood sugar spikes in sensitive individuals. Salt content is quite high (1.89g per serving, ~82% of daily value) which could contribute to water retention. No third-party testing certification (NSF, Informed Choice, etc.) limits independent verification of label claims.
Is Serious Mass Vanilla 2.73kg third-party tested?
We could not find evidence of third-party testing for this product. While this does not mean the product is unsafe, independent testing provides additional quality assurance.
How does Serious Mass Vanilla 2.73kg compare to Critical Mass Professional Lean Mass Gainer Banana 2.4kg (16 Servings)?
Serious Mass Vanilla 2.73kg scores 70.0/100 while Critical Mass Professional Lean Mass Gainer Banana 2.4kg (16 Servings) scores 80.0/100. Read full comparison →

Disclaimer: AIScored provides research-backed summaries based on publicly available reviews and product information. This is not medical advice. Always consult a healthcare professional before starting any supplement regimen. Affiliate links may earn us a commission at no extra cost to you.

Feedback & Suggestions

Spotted an issue? Wrong price, incorrect data, or something else off? Let us know and we'll fix it.

Missing a product you'd like us to review? Tell us the product name and we'll consider adding it.