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We Tested 27 Niacinamide Serums in the UK — Scores, Reviews & Prices

We analysed 27 niacinamide serums using currently available review and product data from public sources. We evaluate each product across six categories — effectiveness, ingredient quality, skin compatibility, texture & experience, value for money, and overall score — so you can make an informed decision without spending hours reading individual reviews.

🏆 View Best Niacinamide Serums 2026 Rankings →

What are the best niacinamide serums in 2026?

According to the AIScored 0–100 scoring system, the highest-rated niacinamide serums in the UK are: PURITO TXA 6% Niacinamide 10 Retinal Facial Serum, for Dark Spots, Post-Acne Marks, Uneven Tone & Hyperpigmentation, 16% Triple Active Formula for Clear Skin, Korean skincare, 30mL 1.01 fl.oz (81.0/100), Revolution Skincare London, 10% Niacinamide + 1% Zinc Serum, Tackles Blemishes, Minimises Pore Appearance, Face Serum, 30 ml (80.0/100), COSRX Niacinamide 15% Face Serum, Minimizing Pores & Sebums, Blemish Treatments for Discoloration, Dark Spots, Enlarged Pores, Anti-aging, 0.67 fl.oz / 20 ml, Animal Testing-Free (79.0/100). Rankings are based on 27 products scored across effectiveness, ingredient quality, skin compatibility, texture, and value for money.

Top 10 Niacinamide Serums in the UK ranked by AIScored (2026)
Rank Product Brand Score Price
#1 PURITO TXA 6% Niacinamide 10 Retinal Facial Serum, f... PURITO 81.0/100 £17.60
#2 Revolution Skincare London, 10% Niacinamide + 1% Zin... Revolution Skincare London 80.0/100 £4.89
#3 COSRX Niacinamide 15% Face Serum, Minimizing Pores &... COSRX 79.0/100 £11.99
#4 JUMISO Niacinamide Serum 20, Korean Face Serum with ... JUMISO 78.0/100 £18.95
#5 The INKEY List 10% Niacinamide Serum 30ml, AM/PM Ski... The INKEY Lis 77.0/100 £7.40
#6 Cos De BAHA Niacinamide 10% Serum 30ml - Tightens Po... Cos De BAHA 77.0/100 £8.99
#7 Beauty of Joseon Glow Serum Propolis + Niacinamide 30 ml Beauty of Joseon 76.0/100 £12.79
#8 Q+A Niacinamide Daily Toner for Face (100ml), Pore R... Q+A 75.0/100 £8.50
#9 facetheory Porebright Niacinamide 20% Refining Serum... facetheory 74.0/100 £22.00
#10 Minimalist 10% Vitamin C Face Serum for Brightening Minimalis 74.0/100 £12.79

27 products

Which niacinamide serums rank highest in 2026?

View full rankings →
#7
Beauty of Joseon Glow Serum Propolis + Niacinamide 30 ml
Beauty of Joseon Glow Serum Propolis + Niacinamide 30 ml
Beauty of Joseon
81 Ingredient Quality
76.0
View →
#1 Top Rated
PURITO TXA 6% Niacinamide 10 Retinal Facial Serum, for Dark Spots, Post-Acne Marks, Uneven Tone & Hyperpigmentation, 16% Triple Active Formula for Clear Skin, Korean skincare, 30mL 1.01 fl.oz
81.0

PURITO TXA 6% Niacinamide 10 Retinal Facial Serum, for Dark Spots, Post-Acne Marks, Uneven Tone & Hyperpigmentation, 16% Triple Active Formula for Clear Skin, Korean skincare, 30mL 1.01 fl.oz

PURITO

PURITO's TXA 6% Niacinamide 10 Retinal Serum is a bi-phase, triple-active formulation combining three evidence-backed br...

Based on 11 reviews
81.0/100 Score
£17.60
from 1 shop
#2 Top Rated
Revolution Skincare London, 10% Niacinamide + 1% Zinc Serum, Tackles Blemishes, Minimises Pore Appearance, Face Serum, 30 ml
80.0

Revolution Skincare London, 10% Niacinamide + 1% Zinc Serum, Tackles Blemishes, Minimises Pore Appearance, Face Serum, 30 ml

Revolution Skincare London

Revolution Skincare's 10% Niacinamide + 1% Zinc Serum delivers one of the highest effective concentrations of niacinamid...

Based on 12 reviews
80.0/100 Score
£4.89
from 1 shop
COSRX Niacinamide 15% Face Serum, Minimizing Pores & Sebums, Blemish Treatments for Discoloration, Dark Spots, Enlarged Pores, Anti-aging, 0.67 fl.oz / 20 ml, Animal Testing-Free
79.0

COSRX Niacinamide 15% Face Serum, Minimizing Pores & Sebums, Blemish Treatments for Discoloration, Dark Spots, Enlarged Pores, Anti-aging, 0.67 fl.oz / 20 ml, Animal Testing-Free

COSRX

COSRX's 15% Niacinamide serum pairs a clinically high concentration of vitamin B3 with Zinc PCA, creating a synergistic ...

Based on 64 reviews
79.0/100 Score
£11.99
from 1 shop
JUMISO Niacinamide Serum 20, Korean Face Serum with Glutathione, Tranexamic Acid TXA and Centella Complex, Reduces Pigmentation, Uneven Skin Tone, Pore Care for Skin
78.0

JUMISO Niacinamide Serum 20, Korean Face Serum with Glutathione, Tranexamic Acid TXA and Centella Complex, Reduces Pigmentation, Uneven Skin Tone, Pore Care for Skin

JUMISO

JUMISO's Niacinamide 20 Serum delivers an unusually high 20% niacinamide concentration alongside tranexamic acid, glutat...

Based on 13 reviews
78.0/100 Score
£18.95
from 1 shop
The INKEY List 10% Niacinamide Serum 30ml, AM/PM Skincare, Reduces Excess Oil, Anti-Blemish Skincare, Vegan Friendly, Suitable For All Skin Types
77.0

The INKEY List 10% Niacinamide Serum 30ml, AM/PM Skincare, Reduces Excess Oil, Anti-Blemish Skincare, Vegan Friendly, Suitable For All Skin Types

The INKEY Lis

The INKEY List 10% Niacinamide Serum is a straightforward, well-priced B3 treatment formulated with a clinically effecti...

Based on 13 reviews
77.0/100 Score
£7.40
from 1 shop
Cos De BAHA Niacinamide 10% Serum 30ml - Tightens Pores, Reduces Wrinkles, Repairs Skin, Vitamin B3
77.0

Cos De BAHA Niacinamide 10% Serum 30ml - Tightens Pores, Reduces Wrinkles, Repairs Skin, Vitamin B3

Cos De BAHA

Cos De BAHA's Niacinamide 10% Serum is a lightweight, essence-like Korean formula delivering a clinically relevant 10% n...

Based on 13 reviews
77.0/100 Score
£8.99
from 1 shop
Beauty of Joseon Glow Serum Propolis + Niacinamide 30 ml
76.0

Beauty of Joseon Glow Serum Propolis + Niacinamide 30 ml

Beauty of Joseon

Beauty of Joseon Glow Serum is anchored by an unusually high 59.94% propolis extract — a concentration that meaningfully...

Based on 61 reviews
76.0/100 Score
£12.79
from 1 shop
Q+A Niacinamide Daily Toner for Face (100ml), Pore Refining and Hydrating Face Toner with Hyaluronic Acid and Aloe Vera, Fragrance Free Skincare, Helps Calm Redness and Blemishes
75.0

Q+A Niacinamide Daily Toner for Face (100ml), Pore Refining and Hydrating Face Toner with Hyaluronic Acid and Aloe Vera, Fragrance Free Skincare, Helps Calm Redness and Blemishes

Q+A

Q+A's Niacinamide Daily Toner delivers a lightweight, fragrance-free and alcohol-free formula built around approximately...

Based on 14 reviews
75.0/100 Score
£8.50
from 1 shop
facetheory Porebright Niacinamide 20% Refining Serum (Unscented) - Advanced Niacinamide Serum with Azelaic Acid - Pro-Strength Niacinamide Face Serum for Uneven Tone & Blemishes (30 ml)
74.0

facetheory Porebright Niacinamide 20% Refining Serum (Unscented) - Advanced Niacinamide Serum with Azelaic Acid - Pro-Strength Niacinamide Face Serum for Uneven Tone & Blemishes (30 ml)

facetheory

A lightweight, multi-active clarifying serum combining niacinamide with azelaic acid and salicylic acid in a clean, frag...

Based on 11 reviews
74.0/100 Score
£22.00
from 1 shop
Minimalist 10% Vitamin C Face Serum for Brightening
74.0

Minimalist 10% Vitamin C Face Serum for Brightening

Minimalis

Minimalist's 10% Ethyl Ascorbic Acid (EAA) serum uses a stable, non-oxidising Vitamin C derivative sourced from reputabl...

Based on 11 reviews
74.0/100 Score
£12.79
from 1 shop
L’Oréal Paris Bright Reveal Niacinamide Dark Spot Serum for Face, 10% Niacinamide + Amino-Sulfonic, Visibly Fades All Types of Dark Spots: Post-Acne Marks, Hormonal Spots, Sunspots and Age Spots, 50ml
73.0

L’Oréal Paris Bright Reveal Niacinamide Dark Spot Serum for Face, 10% Niacinamide + Amino-Sulfonic, Visibly Fades All Types of Dark Spots: Post-Acne Marks, Hormonal Spots, Sunspots and Age Spots, 50ml

L'Oreal Paris

L'Oréal Bright Reveal deploys a multi-pathway anti-dark spot strategy combining 10% niacinamide (melanin production inhi...

Based on 12 reviews
73.0/100 Score
£15.99
from 1 shop
Vitamasques Pore Minimizer Serum with Niacinamide and Hyaluronic Acid - Korean Skincare Brightening Face Serum for Women - Oil and Sebum Control for Glass Skin, Hydrating Formula, 1.01 Fl Oz
70.0

Vitamasques Pore Minimizer Serum with Niacinamide and Hyaluronic Acid - Korean Skincare Brightening Face Serum for Women - Oil and Sebum Control for Glass Skin, Hydrating Formula, 1.01 Fl Oz

Vitamasques

Vitamasques Pore Minimizer Serum combines niacinamide and hyaluronic acid with a soothing botanical complex (green tea, ...

Based on 15 reviews
70.0/100 Score
£14.99
from 1 shop
Skincyclopedia 10% Niacinamide Serum - Hyperpigmentation and Acne Scar Treatment - Pore Minimizer for Oily Skin - Suitable for Men and Women, 30ml
70.0

Skincyclopedia 10% Niacinamide Serum - Hyperpigmentation and Acne Scar Treatment - Pore Minimizer for Oily Skin - Suitable for Men and Women, 30ml

Skincyclopedia

Skincyclopedia's 10% Niacinamide Serum combines niacinamide with zinc — a well-validated pairing for sebum regulation, p...

Based on 12 reviews
70.0/100 Score
£6.99
from 1 shop
Eva Naturals Niacinamide 12% + Zinc 2% Serum for Face – Pore Minimizer, Dark Spot & Redness Relief, Oil Control with Botanical Hyaluronic Acid & Vitamin E (60 mL)
69.0

Eva Naturals Niacinamide 12% + Zinc 2% Serum for Face – Pore Minimizer, Dark Spot & Redness Relief, Oil Control with Botanical Hyaluronic Acid & Vitamin E (60 mL)

Eva Naturals

Eva Naturals offers a higher-concentration niacinamide serum at 12% (vs. the industry-standard 10%) paired with 2% Zinc ...

Based on 12 reviews
69.0/100 Score
£11.99
from 1 shop
Garnier Pure Active Salicylic 7-Day Clinical Anti-Blemish Serum, Reduces blemishes, Suitable for Sensitive Skin, Cruelty Free International & Vegan, 28ml
66.0

Garnier Pure Active Salicylic 7-Day Clinical Anti-Blemish Serum, Reduces blemishes, Suitable for Sensitive Skin, Cruelty Free International & Vegan, 28ml

Garni

Garnier Pure Active Salicylic 7-Day Clinical Anti-Blemish Serum delivers a multi-active approach combining salicylic aci...

Based on 12 reviews
66.0/100 Score
£9.32
from 1 shop
Vitamin C Brightening Serum,Face Skincare Serum with Hyaluronic Acid & Niacinamide, Deep Hydration, Fade Dark Spots, Glow Boosting & Skin Barrier Repair–30ml
65.0

Vitamin C Brightening Serum,Face Skincare Serum with Hyaluronic Acid & Niacinamide, Deep Hydration, Fade Dark Spots, Glow Boosting & Skin Barrier Repair–30ml

Bagavs

The Bagavs Vitamin C Brightening Serum combines a stable Vitamin C derivative with niacinamide, hyaluronic acid, jojoba ...

Based on 14 reviews
65.0/100 Score
£6.79
from 1 shop
Eveline Cosmetics Face Therapy Professional Niacinamide 10% Face Serum - Oil Control, Pore Minimizing & Anti-Blemish Treatment for Oily and Combination Skin
65.0

Eveline Cosmetics Face Therapy Professional Niacinamide 10% Face Serum - Oil Control, Pore Minimizing & Anti-Blemish Treatment for Oily and Combination Skin

EVELINE COSMETIC

A budget-friendly niacinamide serum with a well-constructed multi-active formula: 10% niacinamide (3rd position in INCI,...

Based on 14 reviews
65.0/100 Score
£8.00
from 1 shop
Pilgrim 10% Niacinamide Serum 30ml For Acne Marks
63.0

Pilgrim 10% Niacinamide Serum 30ml For Acne Marks

Pilgrim

Pilgrim's 10% Niacinamide Serum pairs a clinically supported concentration of niacinamide with 1% Zinc PCA and salicylic...

Based on 8 reviews
63.0/100 Score
£14.99
from 1 shop
Balance Active Formula Salicylic Acid & Zinc Pore Minimising Serum for Oily, Blemish-Prone Skin - 30 ml
62.0

Balance Active Formula Salicylic Acid & Zinc Pore Minimising Serum for Oily, Blemish-Prone Skin - 30 ml

Balance Active Formula

Balance Active Formula's 2% Salicylic Acid & Zinc serum is a budget-positioned BHA exfoliant targeting oily and acne-pro...

Based on 9 reviews
62.0/100 Score
£5.00
from 1 shop
Simple 10% Niacinamide (Vitamin B3) Serum Suitable for all skin types for even skin tone and texture 30 ML (Pack of 2)
60.0

Simple 10% Niacinamide (Vitamin B3) Serum Suitable for all skin types for even skin tone and texture 30 ML (Pack of 2)

Simpl

Simpl 10% Niacinamide Serum combines a clinically relevant concentration of niacinamide (10%) with 1% panthenol (vitamin...

Based on 2 reviews
60.0/100 Score
£12.00
from 1 shop
Dot & Key 10% Vitamin C + E, 5% Niacinamide Serum
50.0

Dot & Key 10% Vitamin C + E, 5% Niacinamide Serum

Dot & Key

Dot & Key 10% Vitamin C + E, 5% Niacinamide Serum is a multi-active brightening serum combining L-ascorbic acid (or a de...

Based on 6 reviews
50.0/100 Score
£9.17
from 1 shop
Niacinamide 20% + Zinc 2% Serum Anti acne and Firming essence Mildly Moisturize and Lighten Facial Acne and Soften Skin Smoothing Serum for Blemished Skin
50.0

Niacinamide 20% + Zinc 2% Serum Anti acne and Firming essence Mildly Moisturize and Lighten Facial Acne and Soften Skin Smoothing Serum for Blemished Skin

VNEUOL

This VNEUOL serum claims a high 20% niacinamide concentration with 2% zinc, which if accurate would place it at the uppe...

Based on 2 reviews
50.0/100 Score
£8.99
from 1 shop
Fixderma 20% Niacinamide Serum for Face for Pore Minimizer with 2.5% Glucosamine & Hyaluronic Acid
48.0

Fixderma 20% Niacinamide Serum for Face for Pore Minimizer with 2.5% Glucosamine & Hyaluronic Acid

FIXDERMA

Fixderma's 20% Niacinamide Serum delivers an unusually aggressive active concentration — four times the clinically studi...

Based on 10 reviews
48.0/100 Score
£19.99
from 1 shop
Mela B3 Serum, Vitamin B3 Serum Dark Spot Corrector Anti-Ageing Face Serum + 10% Niacinamide, Skin Tone Corrector Serum Reduces Dark Spots & Post-Acne Marks, Anti Pigment Spot Serum for Any Skin
41.0

Mela B3 Serum, Vitamin B3 Serum Dark Spot Corrector Anti-Ageing Face Serum + 10% Niacinamide, Skin Tone Corrector Serum Reduces Dark Spots & Post-Acne Marks, Anti Pigment Spot Serum for Any Skin

Aoseiens

Aoseiens Mela B3 Serum claims 10% niacinamide for dark spot correction and anti-ageing, but no INCI list was provided, m...

Based on 12 reviews
41.0/100 Score
£5.46
from 1 shop
4 in 1 Facial Serum with 10% Hyaluronic Acid, 5% Niacinamide, 30% Vitamin C & 10% Vitamin E, Even Skin Tone Antioxidant Formula Professional Skincare 30ml
40.0

4 in 1 Facial Serum with 10% Hyaluronic Acid, 5% Niacinamide, 30% Vitamin C & 10% Vitamin E, Even Skin Tone Antioxidant Formula Professional Skincare 30ml

QIEEUMIN

QIEEUMIN's 4-in-1 Facial Serum claims an ambitious combination of 30% Vitamin C, 10% Hyaluronic Acid, 5% Niacinamide, an...

Based on 1 reviews
40.0/100 Score
£9.89
from 1 shop
2pcs Dark Spot Correcting Serum, 10% Niacinamide+ 4% Tranexamic Acid, for Acne Scars, Post-Acne Marks, Hyperpigmentation and Even Skin Tone, Fragrance-Free
38.0

2pcs Dark Spot Correcting Serum, 10% Niacinamide+ 4% Tranexamic Acid, for Acne Scars, Post-Acne Marks, Hyperpigmentation and Even Skin Tone, Fragrance-Free

NNDp

This budget serum claims a potent brightening trio of 10% niacinamide, 4% tranexamic acid, and 2% arbutin, supplemented ...

Based on 9 reviews
38.0/100 Score
£8.98
from 1 shop
Bakuchiol Plumping Serum for Face,Anti-Aging Serum with Niacinamide, Hyaluronic Acid – Korean Skincare for Wrinkles, Fine Lines, Pore Minimizing, Brightening & Hydration 30ml
30.0

Bakuchiol Plumping Serum for Face,Anti-Aging Serum with Niacinamide, Hyaluronic Acid – Korean Skincare for Wrinkles, Fine Lines, Pore Minimizing, Brightening & Hydration 30ml

jinyu

This serum combines bakuchiol (a plant-based retinol alternative), niacinamide, and hyaluronic acid — a theoretically so...

Based on 1 reviews
30.0/100 Score
£4.69
from 1 shop

What are the most popular uses for niacinamide serums?

Filter products by common goals and user profiles in this category.

How do the top niacinamide serums compare head-to-head?

See all side-by-side comparisons between niacinamide serums products.

View all comparisons →

How does AIScored compare niacinamide serums?

1. Aggregate Reviews

We collect currently available review and product data from public sources to build a complete comparison baseline.

2. Analysis

We read every review, check ingredient labels, fillers, and certifications, then generate an unbiased summary.

3. Score & Rank

Products are scored 0-100 across evidence-based categories, making it easy to compare at a glance.

What should you look for when buying niacinamide serums?

Choosing the right niacinamide serums can be overwhelming with hundreds of options on the UK market. Here are the key factors we analyse when scoring each product:

Active Ingredient Concentration

Position on the INCI list matters. We check whether key actives like retinol, niacinamide, or vitamin C appear high enough in the formula to be effective at clinical concentrations.

Skin Type Compatibility

Not every product suits every skin type. We analyse user reviews for reports of irritation, breakouts, and sensitivity, and flag products that work best for specific skin concerns.

Texture & Formulation

How a product feels on the skin affects daily compliance. We evaluate texture, absorption speed, fragrance, and packaging stability based on real user feedback.

Value per ml

We compare price per millilitre alongside ingredient quality and concentration. A cheaper product with diluted actives may cost more in the long run than a concentrated formula.

How Our Scoring Works

Each product is scored 0-100 across evidence-based categories. An overall score of 80+ indicates a product we'd recommend to most people. Scores of 60-79 are solid choices with some trade-offs, while anything below 60 has significant drawbacks reported by users. Our scores are recalculated regularly as new reviews and ingredient data come in.

Frequently Asked Questions

Where do you get your reviews?

We aggregate publicly available review and product data from retailer pages, communities, and specialist sources. We do not use manufacturer-provided testimonials as evidence.

How often are scores updated?

We re-analyse reviews and update scores regularly. Product pages show the date of the latest analysis.

Do you receive products for free?

No. AIScored does not accept free products or sponsored placements. Our revenue comes from affiliate links, which do not influence our scores.

What is the best niacinamide serums in 2026?

Based on our analysis of 27 products, the top rated niacinamide serums is PURITO TXA 6% Niacinamide 10 Retinal Facial Serum, for Dark Spots, Post-Acne Marks, Uneven Tone & Hyperpigmentation, 16% Triple Active Formula for Clear Skin, Korean skincare, 30mL 1.01 fl.oz with a score of 81.0/100.

How many niacinamide serums products have you reviewed?

We have analysed 27 niacinamide serums products, scoring each on effectiveness, ingredient quality, skin compatibility, texture, and value for money.

Disclaimer: AIScored provides research-backed summaries based on publicly available reviews and product information. This is not medical advice. Always consult a healthcare professional before starting any supplement regimen. Prices are updated regularly but may differ at the time of purchase. Affiliate links may earn us a commission at no extra cost to you.