Privacy Policy

1. Who We Are

AIScored ("we", "us", "our") operates the website aiscored.co.uk. AIScored is an independent supplement comparison platform based in the United Kingdom, run by a single individual (sole proprietor). We do not have a team, investors, or corporate structure. This privacy policy explains how we handle information when you visit our website.

2. What Data We Collect

AIScored does not require user accounts and we do not collect personal information directly. However, data is collected automatically through the following methods:

Google Analytics: We use Google Analytics to understand how visitors interact with our website, including which pages are viewed, how long visitors stay, and where they come from. Google Analytics uses cookies to collect this data. We display a consent banner to inform you about this cookie collection, and you can manage your preferences through that banner.

Web Server Logs: Standard web server logs may record your IP address, browser type, operating system, and pages accessed as part of normal website operations. These logs are used for security and troubleshooting purposes.

3. Cookies and Consent

AIScored displays a consent banner informing you that we use Google Analytics with cookies. By continuing to use the website, you consent to this analytics collection. You can manage your cookie preferences through your browser settings or by interacting with the consent banner on our site.

When you click on affiliate links (see section 5 below), those third-party retailers set their own cookies to track referrals and attribute sales. These cookies are set by Amazon Associates, Awin, and other affiliate programmes directly—not by AIScored. We do not have control over their cookie practices. Please refer to their privacy policies for details about how they collect and use data.

4. What Data We Do Not Collect

AIScored does not collect email addresses, names, phone numbers, or any personal identifying information unless you voluntarily provide it (for example, if you contact us via email). We do not have user accounts, sign-in systems, or newsletters. We do not store purchasing history, location data (beyond what standard web logs capture), or any sensitive personal data.

5. Affiliate Links and Third-Party Cookies

Our website contains affiliate links to retailers including Amazon Associates UK, Awin, Holland & Barrett, MyProtein, and others. When you click an affiliate link and make a purchase, we may earn a commission at no additional cost to you. These commissions are our only source of revenue and help sustain the site.

Affiliate links are marked with rel="sponsored nofollow" attributes. When you click an affiliate link, you are taken to the retailer's website, where their own privacy policy and cookie practices apply. The retailers set cookies (via Amazon Associates, Awin, etc.) to track that you came from AIScored and to attribute any purchase to our referral. AIScored does not receive personal data about your purchases or browsing history from these retailers.

6. How We Use Data

The data we collect through Google Analytics is used solely to understand aggregate visitor behaviour—which pages are most popular, how long users spend on the site, and general traffic patterns. This information helps us improve our content and user experience. We do not use this data to target you with advertising or to share with third parties for marketing purposes.

7. Data Retention and Third-Party Processing

Google Analytics data is retained according to Google's policies. Standard web server logs are retained for security purposes and are typically purged after a reasonable period (e.g., 30 days). Affiliate cookies set by third-party retailers are subject to their own retention policies.

For detailed information on how Google processes your data through Google Analytics, please consult Google's Privacy Policy.

8. Your Rights Under UK GDPR

Under the UK General Data Protection Regulation (GDPR), you have certain rights regarding your personal data, including the right to access, correct, or delete data we hold about you. You may also lodge a complaint with the Information Commissioner's Office (ICO) if you believe your rights have been violated.

Because AIScored does not directly collect personal information from you, most of these rights are unlikely to apply. However, if you have concerns about how Google processes your data through Google Analytics, please refer to Google's privacy resources or contact them directly. If you believe we are processing your data unlawfully or have other concerns, please contact us.

9. Children's Privacy

Our website is not directed at children under 16 and we do not knowingly collect personal data from children. If we become aware that a child has provided us with personal information, we will take steps to delete such data and terminate the child's interaction with our services.

10. International Data Transfers

Google Analytics may transfer data to the United States or other countries where Google operates. By using our website and consenting to Google Analytics cookies, you consent to this international data transfer.

11. Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices or applicable law. Changes will be posted on this page with an updated "Last updated" date. Your continued use of the website constitutes acceptance of the revised policy.

12. Contact Us

If you have questions about this privacy policy, data subject access requests, or concerns about how we handle your data, please contact us at: hello@aiscored.co.uk