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Selected Complete Dry Food for Junior Dogs with Free Range Chicken - 10 Kg

by Nature's Variety

11 reviews analysed · 1 sources · Last verified: 01 Mar 2026 · Price data: 23 Feb 2026 · Confidence: 46% · Reviewed by Bart, Health & Tech Enthusiast
Selected Complete Dry Food for Junior Dogs with Free Range Chicken - 10 Kg
78
Overall Score
Good

Compare Prices

Amazon UK
£79.00 View →

Nature's Variety Selected Junior with Free-Range Chicken is a premium puppy dry food built around a clearly named, high-welfare protein source and no by-products or meat meal, which places it above average for ingredient transparency in the puppy-food segment. Best for Puppies and junior dogs from weaning to approximately 12–18 months and Small-to-medium breeds with standard developmental energy needs.

According to the AIScored 0–100 scoring system, Selected Complete Dry Food for Junior Dogs with Free Range Chicken - 10 Kg by Nature's Variety scores 78.0/100, ranking #7 out of 33 products in Puppy Food (2026). Strongest category: Palatability (87.0/100). Weakest: Value For Money (68.0/100).

Data quality note: this page currently has limited evidence coverage (low review/source volume or lower confidence). Treat this as directional and cross-check with primary sources.

Is Selected Complete Dry Food for J... worth buying?

“Nature's Variety Selected uses named free-range chicken without meat meal or by-products, giving your puppy a clear protein source that reviewers consistently find appealing across different breeds. Fish oil delivers natural DHA for brain and vision development during the crucial puppy stage, and the 78/100 score reflects a genuinely well-made puppy formula.”

— AIScored Editorial Team, Mar 2026

What Do Reviewers Say About Selected Complete Dry Food for Junior Dogs with Free Range Chicken - 10 Kg?

Sample excerpts from currently available source material used in this product analysis.

"Ces croquettes sont super appétantes, leur composition est parfaite. Mon Shiba nourri au cru les mange sans soucis dans ses jeux de fouille."

Amazon • Louloute • 14 Nov 2025

"Depuis 7 ans j'alterne le saumon avec le poulet et la dinde au gré des saisons. Mon chien de 22kg est en pleine forme il a un poil doux, les yeux ne coulent pas et il n'a jamais eu de problèmes digestifs : je respecte la dose conseillée en..."

Amazon • Nathalie KV • 12 Jun 2025

"llevo meses dándole este pienso a mi perra, y es una maravilla. Le sienta de lujo, se le cae menos el pelo y las digestiones perfectas."

Amazon • maría • 12 Feb 2025

"Mi perra es muy especial para comer, y uno de los pocos piensos que le gustan son los de nature's variety, tanto el de pollo como el de salmón (el de cachorros). Estuve tiempo mirando los mejores piensos y este sin duda es de los mejores, a..."

Amazon • Julia • 27 Sep 2024

"This is misleading product - it doesn’t have those chicken bits. I emailed and messaged the provider about this, no response! Avoid purchasing this if you were looking for that original recipe. Too expensive if it didn’t have the most impor..."

Amazon • Gulia • 05 Aug 2024

How does Selected Complete Dry Food for Junior... score?

Detailed score breakdown and key findings from our analysis of 11 reviews across 1 source.

Ingredient Quality Named meats, no by-products, quality protein sources
82.0/100
Good
Nutritional Value Protein/fat/fibre balance, meets FEDIAF standards
79.0/100
Good
Value for Money Cost per kg relative to ingredient quality
68.0/100
Average
Transparency Clear labeling, specific ingredients, no vague terms
74.0/100
Good
Palatability How much {% if is_cat_food %}cats{% else %}dogs{% endif %} enjoy eating it based on owner reviews
87.0/100
Good
Overall Score Weighted overall recommendation
78.0/100
Good

Pros

  • +Named free-range chicken as primary protein — no generic meat derivatives, by-products or meat meal
  • +Fish oil provides natural DHA, meeting developmental needs for puppy brain, vision and nervous system maturation
  • +Consistently high palatability reported across multiple reviewers and dog breeds over long periods
  • +Free from artificial colours, preservatives and flavourings — clean label for a growing puppy
  • +Positive reports of digestive tolerability, including for dogs with food sensitivities and lipase deficiency

Cons

  • -At least one reviewer reported a possible recipe reformulation removing chicken inclusions, with no response from the brand — ingredient consistency should be verified
  • -Full ingredient list and guaranteed analysis not provided, making precise FEDIAF compliance (calcium:phosphorus ratio, crude protein %) difficult to confirm
  • -Premium price point flagged as high relative to perceived value after suspected reformulation
  • -Occasional Amazon fulfilment errors reported (wrong product or wrong size delivered) — not a product fault, but worth ordering directly from trusted retailers

Best For

Puppies and junior dogs from weaning to approximately 12–18 months Small-to-medium breeds with standard developmental energy needs Dogs with mild food sensitivities or soft stool issues Owners prioritising additive-free, named-meat ingredients at a mid-premium price point

Watch Out

  • !Dogs with confirmed chicken protein allergy — chicken is the primary protein source
  • !Giant breeds (over 25 kg adult weight) that require tightly controlled calcium:phosphorus ratios for skeletal development — a breed-specific giant-puppy formula may be more appropriate
  • !Buyers should verify the current ingredient label before purchasing if recipe stability is a concern, given the reformulation complaint
  • !Not suitable for adult dogs in maintenance — formulated specifically for elevated developmental nutritional requirements of puppies

What is Selected Complete Dry Food for Junior Dogs with Free Range Chicken - 10 Kg?

Selected Complete Dry Food for Junior Dogs with Free Range Chicken - 10 Kg is a puppy food product by Nature's Variety, scoring 78.0/100 on AIScored.

  • A complete dry food for puppies and junior dogs, made with free-range chicken.
  • Minerals and vitamin D support healthy bone and tooth development, while fish oil — a natural source of DHA — aids vision and nervous system development.
  • High levels of antioxidants, including vitamins E and C and selenium, combined with quality protein, help support a healthy immune system.
  • Free from artificial colours, preservatives and flavourings, with ingredients sourced from trusted suppliers.

Dog Food Details

Food Type
Dry Kibble
Suitable For
Puppy
Package Size
10.0 kg

Ingredient Quality

Named meats: Chicken
No by-products
No meat meal
Artificial colours detected

Additional Specifications

Package Weight Kg
10.0
Aadf Rating
66

How We Score Supplements

Our methodology analyses review data, ingredient science, and product information, then scores each product on a 0-100 scale across evidence-based categories:

1

Effectiveness

How well the product delivers its claimed benefits, based on reviews and ingredient evidence.

2

Ingredient Quality

Bioavailable forms, clinically effective dosages, clean label, minimal fillers.

3

Value for Money

Price relative to ingredient quality, dosage count, and effectiveness.

4

Side Effects Profile

Higher score = fewer side effects. 100 means virtually no adverse reactions reported.

5

Certifications & Testing

Third-party lab testing, GMP certification, and independent quality verification.

6

Overall Score

Weighted combination of all factors. Our bottom-line recommendation.

How Does Selected Complete Dry Food for Junior Dogs with Free Range Chicken - 10 Kg Compare?

See how this product stacks up against the top-rated puppy food in our database.

Product Score Price
Selected Complete Dry Food for J... (this) 78.0 £79.00
Alpha Sporting Puppy Dry Dog Food 81.0 £33.75

Price History (90 days)

Quick Facts

Frequently Asked Questions

Is Selected Complete Dry Food for Junior Dogs with Free Range Chicken - 10 Kg worth buying in 2026?
Selected Complete Dry Food for Junior Dogs with Free Range Chicken - 10 Kg scores 78.0/100 in our analysis, based on 11 reviews. Nature's Variety Selected Junior with Free-Range Chicken is a premium puppy dry food built around a clearly named, high-welfare protein source and no by-products or meat meal, which places it above average for ingredient transparency in the puppy-foo...
What is the best price for Selected Complete Dry Food for Junior Dogs with Free Range Chicken - 10 Kg in the UK?
The best price we found is £79.00 at Amazon UK. We compare prices from 1 UK retailer and update them regularly.
What are the pros and cons of Selected Complete Dry Food for Junior Dogs with Free Range Chicken - 10 Kg?
Pros: Named free-range chicken as primary protein — no generic meat derivatives, by-products or meat meal. Fish oil provides natural DHA, meeting developmental needs for puppy brain, vision and nervous system maturation. Consistently high palatability reported across multiple reviewers and dog breeds over long periods. Cons: At least one reviewer reported a possible recipe reformulation removing chicken inclusions, with no response from the brand — ingredient consistency should be verified. Full ingredient list and guaranteed analysis not provided, making precise FEDIAF compliance (calcium:phosphorus ratio, crude protein %) difficult to confirm. Premium price point flagged as high relative to perceived value after suspected reformulation.
How does Selected Complete Dry Food for Junior Dogs with Free Range Chicken - 10 Kg compare to Alpha Sporting Puppy Dry Dog Food?
Selected Complete Dry Food for Junior Dogs with Free Range Chicken - 10 Kg scores 78.0/100 while Alpha Sporting Puppy Dry Dog Food scores 81.0/100. Read full comparison →

Disclaimer: AIScored provides research-backed summaries based on publicly available reviews and product information. This is not medical advice. Always consult a healthcare professional before starting any supplement regimen. Affiliate links may earn us a commission at no extra cost to you.

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