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Gold Standard 100% Whey Powder Strawberry 2.28kg

by Optimum Nutrition

6 reviews analysed · 2 sources · Last verified: 18 Feb 2026 · Price data: 18 Feb 2026 · Confidence: 50% · Reviewed by Bart, Health & Tech Enthusiast
Gold Standard 100% Whey Powder Strawberry 2.28kg
80
Overall Score
Very Good

Compare Prices

Holland & Barrett
£70.00 View →
Amazon UK
£79.99 View →
Verdict: Very Good View Whey Protein Rankings →

Optimum Nutrition Gold Standard 100% Whey Powder is a widely recognized, bestselling whey protein that delivers 24g of protein per 31g serving with minimal calories (113kcal). Best for Gym-goers and strength athletes and Budget-conscious consumers seeking high-protein options.

According to the AIScored 0–100 scoring system, Gold Standard 100% Whey Powder Strawberry 2.28kg by Optimum Nutrition scores 80.0/100, ranking #12 out of 174 products in Whey Protein (2026). Strongest category: Value For Money (90.0/100). Weakest: Certifications (30.0/100).

Is Gold Standard 100% Whey Powder S... worth buying?

“Gold Standard 100% Whey scores 80/100, with 24g of protein and 1g of sugar per 31g serving at 113 calories—if you're tracking macros closely, the numbers are spot on. The complete amino acid profile with 5.5g BCAAs is exactly what you need for muscle building, and Optimum Nutrition's Men's Health Award backs up the reputation you'll see all over fitness forums.”

— AIScored Editorial Team, Feb 2026

What Do Reviewers Say About Gold Standard 100% Whey Powder Strawberry 2.28kg?

Sample excerpts from currently available source material used in this product analysis.

"Optimum Nutrition Gold. I buy this not to long ago I really love it it last me so long as I be using it for the gym good to have and love the flavour"

"My son is very happy with this product. Feels the protein level is good and it tastes good"

How does Gold Standard 100% Whey Powder Strawb... score?

Detailed score breakdown and key findings from our analysis of 6 reviews across 2 sources.

Effectiveness How well the product works based on user reviews
80.0/100
Good
Ingredient Quality Clean label, bioavailable forms, minimal fillers
70.0/100
Good
Value for Money Price relative to quality and quantity
90.0/100
Excellent
Side Effects Profile Higher = fewer/milder side effects reported
80.0/100
Good
Certifications & Testing Third-party testing, GMP, and quality certifications
30.0/100
Below Average
Overall Score Weighted overall recommendation
80.0/100
Good

Pros

  • +High protein content (24g per serving) with complete amino acid profile including 5.5g BCAAs
  • +Low calorie (113kcal) and low sugar (1g) per serving, suitable for various dietary goals
  • +Strong brand reputation and market validation (bestselling globally, Men's Health Award 2024)
  • +Good taste and mixability reported by reviewers
  • +Excellent value for money according to user feedback

Cons

  • -Contains lactose, unsuitable for lactose-intolerant individuals despite being whey isolate blend
  • -Not third-party tested or certified (NSF, Informed Choice, etc.)
  • -Contains artificial sweeteners (sucralose, acesulfame K) which some users prefer to avoid
  • -Minimal review data (only 4 reviews) limits confidence in user-reported outcomes

Best For

Gym-goers and strength athletes Budget-conscious consumers seeking high-protein options Post-workout recovery and meal replacement Those seeking a proven, well-established brand

Watch Out

  • !Lactose content may cause bloating, digestive discomfort, or cramping in sensitive individuals
  • !No third-party testing or quality certifications; quality assurance relies on brand reputation alone
  • !Artificial sweeteners (sucralose, acesulfame K) may not suit those avoiding synthetic additives

What is Gold Standard 100% Whey Powder Strawberry 2.28kg?

Gold Standard 100% Whey Powder Strawberry 2.28kg is a whey protein product by Optimum Nutrition in powder form, scoring 80.0/100 on AIScored.

  • Optimum Nutrition Gold Standard Whey is the world's bestselling whey protein.24 grams of premium whey protein per serving to support muscle growth and maintenance.Less than 120 calories per serving, making it suitable for various dietary goals.5.5 grams of naturally occurring branched-chain amino acids (BCAAs) per serving, supporting muscle repair.4 grams of glutamine & glutamine acidTrusted by athletes worldwide and voted "Best Protein Powder" by Men’s Health Sport Nutrition Awards 2024Whey protein is a high-quality, fast-absorbing protein derived from a dairy-based source, packed with essential amino acids.
  • Protein supports lean muscle growth and repair.When to use:Post-Workout: Take after exercise to kickstart muscle repair and hit your daily protein goals.Between Meals: Use as a snack to support muscle maintenance.Daily Nutrition: Incorporate into your diet to meet daily protein needs and fuel your active lifestyle.Mix one scoop (31g) with water, milk or into your favourite smoothie.

What's Inside Gold Standard 100% Whey Powder Strawberry 2.28kg?

Gold Standard 100% Whey Powder Strawberry 2.28kg contains 21 active ingredients: Per, Fat, of which saturates, Carbohydrates and more.

Active Ingredients

Per
100g / 30g portion: Energy 1581kJ / 474kJ / 378kcal / 113kcal
Fat
4.2g / 1.3g
of which saturates
1.4g / 0.4g
Carbohydrates
5.5g / 1.7g
of which sugars
3.3g / 1.0g
Protein
79g / 24g
Salt
0.24g / 0.07g Macro Nutrient table: Energy Kcal per 100g 378Kcal
Energy kJ per
100g 1581kJ
Fats per
100g 4.2g
Of which Saturates per
100g 1.4g
Carbohydrates per
100g 5.5g
Sugar per
100g 3.3g
Protein per
100g 79g
Salt per
100g 0.24g
Fats per serving
1.3g
Of which Saturates per serving
0.4g
Carbohydrates per serving
1.7g
Sugar per serving
1g
Protein per serving
24g
Salt per serving
0.07g
Serving size
30g

Other Ingredients

WHEY Protein Blend (98%) [MILK] (WHEY Protein Isolate, WHEY Protein Concentrate, Hydrolysed WHEY Protein Isolate, Emulsifier: SOY Lecithin), Flavourings, Sweeteners (Sucralose, Acesulfame K), Thickener (Xanthan Gum), Colour (Beetroot Red).

Allergens: Contains: Lactose

Is Gold Standard 100% Whey Powder Strawberry 2.28kg Independently Tested?

?

No Third-Party Testing Visible

We could not find evidence of independent third-party testing for this product. This doesn't mean it's unsafe, but independent verification provides additional assurance.

How We Score Supplements

Our methodology analyses review data, ingredient science, and product information, then scores each product on a 0-100 scale across evidence-based categories:

1

Effectiveness

How well the product delivers its claimed benefits, based on reviews and ingredient evidence.

2

Ingredient Quality

Bioavailable forms, clinically effective dosages, clean label, minimal fillers.

3

Value for Money

Price relative to ingredient quality, dosage count, and effectiveness.

4

Side Effects Profile

Higher score = fewer side effects. 100 means virtually no adverse reactions reported.

5

Certifications & Testing

Third-party lab testing, GMP certification, and independent quality verification.

6

Overall Score

Weighted combination of all factors. Our bottom-line recommendation.

Price History (90 days)

Quick Facts

Form
powder
Serving
1 serving
Vegan
No

Frequently Asked Questions

Is Gold Standard 100% Whey Powder Strawberry 2.28kg worth buying in 2026?
Gold Standard 100% Whey Powder Strawberry 2.28kg scores 80.0/100 in our analysis, based on 6 reviews. Optimum Nutrition Gold Standard 100% Whey Powder is a widely recognized, bestselling whey protein that delivers 24g of protein per 31g serving with minimal calories (113kcal). All four Holland & Barrett reviews rate it 5/5 stars, praising taste, valu...
What is the best price for Gold Standard 100% Whey Powder Strawberry 2.28kg in the UK?
The best price we found is £70.00 at Holland & Barrett. We compare prices from 2 UK retailers and update them regularly.
What are the pros and cons of Gold Standard 100% Whey Powder Strawberry 2.28kg?
Pros: High protein content (24g per serving) with complete amino acid profile including 5.5g BCAAs. Low calorie (113kcal) and low sugar (1g) per serving, suitable for various dietary goals. Strong brand reputation and market validation (bestselling globally, Men's Health Award 2024). Cons: Contains lactose, unsuitable for lactose-intolerant individuals despite being whey isolate blend. Not third-party tested or certified (NSF, Informed Choice, etc.). Contains artificial sweeteners (sucralose, acesulfame K) which some users prefer to avoid.
Is Gold Standard 100% Whey Powder Strawberry 2.28kg third-party tested?
We could not find evidence of third-party testing for this product. While this does not mean the product is unsafe, independent testing provides additional quality assurance.

What the Data Says About Whey Protein

What makes a clean whey protein? Ingredient quality scores across 169 UK products

Fewer ingredients = cleaner protein. We scored 169 whey proteins on ingredient quality (IQ) and the gap between top and bottom is massive: 65 points, from 95/100 down to 30/100.

The top 7 products by IQ all share one trait — minimal ingredient lists:

  • PINK SUN Organic Whey Concentrate — IQ 95, overall 85
  • Isopure Unflavoured Whey Isolate — IQ 91, overall 76
  • LEGION Whey+ Isolate — IQ 91, overall 80
  • PINK SUN Whey Isolate Unflavoured — IQ 91, overall 81
  • Purition 100% Whey Isolate 93% Protein — IQ 91, overall 80
  • Dymatize ISO100 — IQ 90, overall 84
  • Naked Whey (1 ingredient) — IQ 90, overall 74

The bottom tells the opposite story. Products like BodyFuel Clear Protein (IQ 30), Amfit Nutrition (IQ 38), and Protein Dynamix 3XP (IQ 38) use multi-source protein blends padded with artificial sweeteners, thickeners, and colourings.

The average across all 169 products is 70.7/100. If your whey protein has more than 5-6 ingredients, check what's filling up that list. A clean whey needs protein, maybe a natural flavour, and not much else.

Can cheap whey protein cause bloating? What to check on the label

Cheap whey often causes bloating because of what's added to the protein, not the protein itself. We scored 169 whey proteins and the worst-scoring products share the same filler-heavy ingredient profiles.

Three categories of additives show up repeatedly in low-IQ products (scored 30-42):

  • Thickeners — xanthan gum, carrageenan, cellulose gum. These bulk up texture but can cause gas and bloating in sensitive stomachs.
  • Artificial sweeteners — sucralose, acesulfame-K, aspartame. Linked to gut microbiome disruption in some studies. Budget brands use these heavily.
  • Anti-caking agents and emulsifiers — added to improve mixability, but another source of digestive irritation.

Products like BodyFuel Clear Protein (IQ 30), Amfit Nutrition (IQ 38), and SCI-MX Ultra Muscle (IQ 42) stack several of these additives together.

Compare that to the top scorers: PINK SUN Organic Whey (IQ 95) and Naked Whey (IQ 90) use 1-3 ingredients total. No thickeners, no artificial sweeteners, no fillers. Users report far less digestive trouble with these minimal formulas.

Label check shortcut: flip the tub over. If the ingredient list has more than 6 items, or you spot carrageenan, sucralose, or acesulfame-K, that's your likely bloating culprit. A whey isolate with a short list costs a bit more but your gut will thank you.

Disclaimer: AIScored provides research-backed summaries based on publicly available reviews and product information. This is not medical advice. Always consult a healthcare professional before starting any supplement regimen. Affiliate links may earn us a commission at no extra cost to you.

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